As a TV executive, you can use Parrot Analytics' demand data to make more informed content decisions for your platform. Analyzing the demand for "Law & Order: Organized Crime" in Australia during December 2023 provides insights into how demand data can inform content valuation, acquisition, distribution, and programming decisions.
Content Valuation: The Parrot Analytics content valuation system can be used to determine how much to spend on content and how much a specific title is worth to any given platform. The system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By analyzing the demand for "Law & Order: Organized Crime," a TV executive can determine the show's dollar value contribution to a platform in Australia.
Acquisition: By examining the top 10 global markets where "Law & Order: Organized Crime" is most in-demand over the last 30 days, you can identify which markets the show has significant demand in. The show's outstanding audience demand of 7.6x in the United States and good demand in other countries such as Canada, UK, Argentina, and Germany suggest that acquiring the show's distribution rights for your platform in these markets might be worthwhile.
Distribution: Travelability is a measure of a show's international demand relative to its home market. Though "Law & Order: Organized Crime" has good travelability, with 43% of the demand in its home market (the United States) coming from Australia, the show's distribution in other global markets would have to be assessed to determine if it was worth the expense.
Programming: Momentum is a measure of how quickly demand for the show is increasing or decreasing. "Law & Order: Organized Crime" has outstanding momentum, indicating a high pace of growth. Despite decreased popularity in the last 30 days compared to the previous 90 days, there is still growth in audience demand in Australia by 4.1%. A TV executive can use this insight to optimize the show's programming schedule and promotions to capitalize on the growing interest among audiences.
As a TV executive, Parrot Analytics' demand data enables you to make more informed decisions by answering questions such as content valuation, reach, longevity, momentum, franchisability, and audience tastes. By utilizing Parrot Analytics' demand data to analyze the performance of the "Law & Order: Organized Crime" show in Australia, you can harness the power of demand to make more informed decisions for your platform or company.
