As an entertainment executive, demand data can provide valuable insights for strategic decision-making. For instance, the performance analysis of the "Law & Order: Organized Crime" in Australia gives us insights into how the demand for a TV series can be assessed using Parrot Analytics systems.
One application of demand data is content valuation, which can be used to determine the worth of a TV series, its contribution to a platform, or its ROI. Parrot Analytics' content valuation system uses global content demand to reveal the dollar value of any title in any region, which means that content valuations can be applied to an individual series or an entire library, helping executives to decide how much to spend on content. By assessing the supply and demand of titles, executives can determine what types of content offer opportunities to acquire or produce and which titles should be purchased to improve subscriber acquisition or retention.
Another way that demand data can assist strategic decision-making in entertainment is by informing marketing and promotional campaigns. By using demand data to map taste clusters and perform affinity analysis, executives can determine which talent or brand will help to expand the audience and what shows to acquire or retain subscribers. Additionally, demand data powers discovery and recommendation features, helping to ensure that the content is being seen by the right audience on the platform.
The travelability and franchisability of a show are important metrics, which measure the international demand and spin-off potential of a title respectively. The momentum, longevity, and reach of a TV series are also important measures that help executives understand how the show is performing and brand perception trends. Through examining the peak rank of the show, executives can gauge how well it is performing, identify target markets and optimize release strategies.
The demand for "Law & Order: Organized Crime" in Australia is good, and it shows higher demand than 98.2% of all drama titles in Australia, making it a valuable asset. The increasing trend in its demand suggests the popularity of the show is increasing, and it may offer opportunities for monetization in the future. The 43% demand for the show in Australia compared to the U.S. highlights the possibility of international appeal, which multiplies the value of the global fan community. The show's fanbase also overlaps with other top drama series, providing an excellent opportunity for strategic acquisition decisions.
In conclusion, demand data provides a wealth of quantitative information, which executives can use to inform and validate their content acquisition, distribution, and programming decisions, as well as promotional campaigns. Entertainment executives can optimize strategies using supply and demand data, alongside Parrot Analytics system analysis to maximize the ROI of content investments.
