Parrot Analytics' demand data provides entertainment executives with valuable insights that can inform content decisions, including acquisition, distribution, and programming. For instance, "Love My Way" has achieved 4.1 times the audience demand of the average show in Australia over the last 30 days, indicating that there is considerable interest in the show. This demand data can be used to inform content valuation and help executives determine the monetary value of the show to their platform.
Entertainment executives can also use demand data to understand the audience's preferences and optimize their release strategy and pricing. Based on the demand data, executives will be able to determine the show's most popular genres in their local market and globally. They will also be able to identify which titles to acquire or produce based on the opportunities or under-monetized titles in the market.
When planning for new series or upcoming productions, demand data allows executives to perform scalable concept testing that optimizes their chances of success. Also, they can analyze audience clusters and their preferences to determine which talent or brand partnership, promotional campaign will attract more subscribers. Furthermore, demand data helps in determining which titles to acquire to retain current audiences, attract new audience and mitigate churn.
In analyzing "Love My Way," Parrot Analytics' demand data reveals the global performance of the TV series across six dimensions. The show's worldwide audience demand across all platforms is good, while its travelability is okay. Its longevity, momentum, and reach are likewise excellent, while its franchisability is poor. This data can inform executives of the kind of release strategy to undertake when distributing "Love My Way" to its consumers.
Another critical use of demand data is in benchmarking against other titles available on the market and the same genre. Executives can compare "Love My Way's" performance with that of other shows available in the same market, such as in Australia. Furthermore, by examining the top 10 global markets where the show is most in-demand over the last 30 days, executives can determine how well the market performs based on the demand and popularity of the show.
Finally, demand data can inform pre-release marketing, allowing executives to optimize their promotional campaigns ahead of the premiere and even provide insights into which marketing channel to use for optimal traction with the audience. Entertainment executives can make more informed decisions when using demand data, which can help them develop successful, long-term content strategies.
