For executives working in the entertainment industry, utilizing demand data can help inform content decisions and strategies. Taking a look at "Love My Way" in Australia during September 2023, we can see how this show's performance can provide valuable insights.
Firstly, examining the demand for "Love My Way" compared to the average TV show in Australia shows that it has outstanding demand, with 8.4 times the audience demand of the average show over the last 30 days. This information can be used to help value the show, as it demonstrates how much of a contribution this title can make to a platform or network in terms of revenue and engagement.
Looking at the show's peak rank of #163 in Australia and the 99.6th percentile ranking in the romance genre, executives can identify how well "Love My Way" is resonating with the audience and determine where it fits within the competitive landscape. Additionally, understanding its recent shift in rank and audience demand can provide useful insight when planning programming decisions.
To get a broader picture of the show's performance outside of Australia, executives can examine the top 10 global markets where "Love My Way" is most in-demand. Comparing this to its demand performance in Australia can help identify where the show could have potential for international success or where distribution rights could be acquired.
Furthermore, the show's Parrot Pulse analysis provides an independent measure of its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. This information can be used for content acquisition decisions and to identify the show's potential for international expansion through spin-offs or franchises.
The insights provided by demand data can also be used to create more targeted marketing campaigns to entice audiences, identify which content to produce or acquire to appeal to specific markets, and select talents or brands to partner with to expand the show's audience.
In conclusion, demand data such as that provided by Parrot Analytics is a powerful tool that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for "Love My Way" in September 2023 in Australia, executives can gain valuable insight into the show's popularity, performance, and potential for international success.
