As an entertainment executive, analyzing and leveraging audience demand data can help you make more informed content, acquisition, programming, and distribution decisions while also enabling content valuation. For instance, let's consider the Australian TV series "Love My Way" and its performance in January 2024 to understand how demand data can provide valuable insights.
One of the most critical insights that demand data can offer TV executives is content valuation. Demand data enables determining the value of a title, which is essential when it comes to acquiring or programming content. By leveraging demand data provided by Parrot Analytics for "Love My Way," you can make an informed decision on the series' worth.
The data indicates that "Love My Way" has 9.1 times the audience demand of the average show in Australia over the last 30 days, which is outstanding and an excellent indicator of its worth. Considering the show's latest demand, it has been increasing recently, which is an excellent indicator of its potential value. Furthermore, "Love My Way" ranks at the 99.8th percentile in the romance genre, indicating higher demand than 99.8% of all romance titles in Australia. This is another indicator of the show's likely popularity, garnering a potentially high value.
Demand data can also be leveraged to make informed programming decisions. Demand for "Love My Way" decreased by 15.6% during January 2024, an essential consideration in deciding which show to program for a particular period. While examining global performance, "Love My Way" has high demand in eight other countries, and executives can use this information to in-demand shows on their platforms. For example, they can work towards making the show available in countries such as Nigeria, Israel and Pakistan where demand is good.
In addition to programming decisions, demand data can also inform distribution decisions. The data indicates that "Love My Way" is most in-demand in Australia, where its audience demand is six times the average show. Hence, it is essential to distribute the series across the Australian market, leveraging the show's popularity. However, the show's global travelability is only okay, meaning that it has room to improve in regions outside of Australia.
Finally, demand data can also help in decision-making regarding potential acquisitions. For example, if you are an entertainment talent agency, you can leverage the demand data of "Love My Way" to demonstrate its potential worth to prospective buyers. The show's high demand in Australia and other countries coupled with its increasing popularity, characterization, and storylines act as excellent selling points for the show.
In conclusion, analyzing audience demand data is essential in today's entertainment landscape for TV executives, especially when making informed content, acquisition, programming, and distribution decisions. With data from Parrot Analytics, executives can unlock detailed insights on show popularity, genre demand, and even its global travels, which can support the strategy and implementation of channel plans.
