As an entertainment executive, you can leverage demand data to make informed content or acquisition decisions, distribution decisions, and programming decisions. For instance, by examining the demand data for "Made In Abyss" in the month of October 2023 in Australia, several actionable insights can be drawn to make informed decisions.
Firstly, demand data enables content valuation by revealing how much a title is worth to a platform in any region. The Parrot Analytics content valuation system leverages global content demand and supply to reveal the dollar value contribution of any title to any platform in any region. This means that entertainment executives, like you, can estimate the value of a title, such as "Made in Abyss," to a streaming platform.
Furthermore, demand data powers optimal acquisition strategies. By assessing how a TV series performs as an acquisition-driving or churn-reducing title, entertainment executives can estimate the ROI a specific title will bring for any given platform using demand data. In the case of "Made in Abyss," it has decent demand in Australia with 3.6 times the audience demand of the average show in the country over the last 30 days. However, demand for the show has been decreasing recently.
Demand data also powers competitive benchmarking by enabling entertainment executives to compare their content against other titles available on the market and make informed decisions about their content library. By examining the top 10 global markets where "Made In Abyss" is most in-demand over the last 30 days, entertainment executives can identify areas of opportunity or analyze content gaps where they can invest in producing or acquiring content.
Moreover, by mapping local whitespaces, entertainment executives can identify the most popular genres in the local market. For example, in Australia, "Made in Abyss" ranks at the 97.7th percentile in the anime genre in October. This means that "Made in Abyss" has higher demand than 97.7% of all anime titles in Australia. Based on this insight, entertainment executives can identify new opportunities to provide content to the local market and optimize their release strategy and pricing.
Finally, demand data enables entertainment executives to inform pre-release marketing strategies by optimizing their marketing campaigns ahead of the premiere to resonate better with the target audience. The demand data for "Made In Abyss" in Australia shows that its momentum, the pace of growth, is outstanding, and it has good franchisability (spin-off potential) and reach (the number of people expressing demand for a show). These insights can be used to create a marketing campaign that leverages these strengths to appeal to the target audience in Australia.
In summary, demand data is a powerful tool that entertainment executives can leverage to make informed content or acquisition decisions, distribution decisions, and programming decisions. By examining the demand data for "Made In Abyss" in the month of October 2023 in Australia, entertainment executives, like you, can make informed decisions that maximize the value of their content library.
