Entertainment executives across various platforms can benefit from demand data insights, such as those provided by Parrot Analytics, to make more informed decisions. For instance, let's look at some questions that the February 2024 Australia demand data for "Made in Abyss" can answer.
Content valuation uses demand data to evaluate "Made in Abyss" monetarily. The show's demand data provides insights into determining how much the series is worth. The demand data shows that the show achieved 5.6 times the average audience demand when compared to all TV shows in Australia over the last 30 days. The Parrot Pulse measure shows that worldwide, audience demand for "Made In Abyss" on all platforms is outstanding, while this also applies to its travelability and momentum. By defining the dollar value of the show, executives can decide whether to acquire or license the content.
Demand enables content valuation on a global scale. Entertainment executives can use demand data to determine what content is most popular in a given market or on a global scale, such as using "Made In Abyss" demand data as an indicator of the show's popularity in Australia, Japan, the United States, China, France, the Netherlands, the United Kingdom, Brazil, and Canada. They can also evaluate the value of a content library to a platform over time, determine how much of the show's value is driven by audience demand despite its stars, understand a title's baseline value, and assess the value of exclusivity.
Demand data powers different kinds of decision making, like acquisition decisions. By using demand data, executives can determine their next acquisition objectives by identifying what types of content show great opportunities to produce or obtain as per their interest. In the case of "Made in Abyss," its February 2024 demand data shows a 31.2% increase in audience demand over the same month the previous year, possibly indicating acquisition potential for the show.
Programming decisions and release strategies also benefit from demand data. By analyzing demand data, executives can determine various aspects of an optimal release strategy, such as what time and day to release a show, how many episodes to release at a time, and whether to release the entire series at once or gradually. The data provided on the demand for "Made in Abyss" in Australia can help executives analyze what strategy worked for the show in the market and adjust accordingly.
In conclusion, demand data from Parrot Analytics is a powerful tool that empowers entertainment executives across platforms to make informed decisions when it comes to content valuation, acquisition, distribution, and programming. By scrutinizing demand data for their audience, executives can save resources while optimizing revenue by ensuring their programming strategy is powered by audience appeal.
