As an entertainment executive, the demand data for "Made In Abyss" can provide a significant advantage for your content decisions. Using demand data, content valuation can be used to find out the value of the title to any platform in any region. Here are some of the ways executives can use demand data to make informed decisions:
1. Content Valuation: Demand data reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, executives can determine how much they should spend on content. For instance, using Parrot Analytics' content valuation system, executives can quantify the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog.
2. Global Audience Understanding: Demand data enables executives to value IP globally by finding out the most popular content in a particular market or on a global scale. For example, with "Made in Abyss," executives can see that the show has a high demand in Russia and good demand in other markets such as France, Japan, Brazil, China, Netherlands, Sweden, and Canada.
3. Decision-making: Demand data can provide executives with the necessary insights to make critical content decisions. For example, "Made In Abyss" has experienced a decline in demand over the January month in Australia. This information can help executives decide if they want to invest more in the show or maybe explore other titles.
4. Setting Effective Release Strategy: Demand data can enable executives to set a release strategy that will increase the show's overall demand in any given market. As evidenced in the January data for "Made In Abyss," the demand spiked in the last week of the month in Australia. This could mean using data to determine an optimal time to release is crucial for maintaining high demand.
5. Targeted Marketing: Demand data can help executives make their marketing campaigns more effective by showing the affinity analysis through this data. Who is the best talent, what is the best brand to partner with to grow their audience, what shows to partner with to gain or retain subscribers.
In conclusion, executives who use demand data in their decision-making process will have an edge in the entertainment industry. Understanding demand data provided by Parrot Analytics for titles like "Made In Abyss" can help executives make informed decisions on content acquisition, distribution, programming, and content valuations.
