The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Media Watch, a news program that analyzes and comments on media coverage, had a 4.1 times higher audience demand compared to the average show in Australia over the last 30 days. This indicates that the demand for Media Watch is good, as only 8.6% of all TV shows have this level of demand. This information can be used by content valuers to determine how much the show is worth and its potential contribution to a platform. Media Watch demand has also been increasing lately, which can be factored into content valuations.
The increase in Media Watch demand in Australia could be due to its ability to resonate with Australian audiences, as travelability, the measure of a show's international demand relative to its home market, was poor. As such, Media Watch is better suited to the Australian market, which should factor into any international distribution plan. However, longevity is a good measure of how well audience demand is maintained over time, and Media Watch performs well in this regard.
Additionally, Media Watch has a good reach, which means it appeals to a wide group of people. This could be used by TV executives to make more informed programming decisions for their linear network or pay TV network as the show would likely appeal to a more general demographic. This could also be useful for SVOD platforms looking to attract new subscribers as the show is in the news genre and could be used to retain millennials who are interested in media analysis and commentary.
The Parrot Pulse for Media Watch provides valuable insights into the show's global performance. The show has okay worldwide audience demand and momentum, meaning that it's growing at a satisfactory pace. However, based on its poor franchisability/stability, it may not be a good candidate for spin-offs or franchises. Hence, content distributor executives should not make any decisions concerning Media Watch's spin-offs or further monetization of IP unless proven otherwise.
Demand data can also be used to determine which other TV shows are liked by the fans of Media Watch, for example, "The Simpsons," "Farmer Wants A Wife," and "The Daily Show," among others. This presents opportunities for cross-promotion between shows, increasing engagement and reducing churn.
Lastly, using the information on Media Watch's global demand can help in deciding which regions to focus on, while demand data on different genres and market whitespaces can inform content acquisition decisions. Content acquisition decisions should be informed by the amount a title drives engagement across the rest of the catalog and what value it contributes to the platform. This is where content valuation comes in using demand data-powered tools to assess the return on investment and determine cannibalization of audiences if a title is available on multiple services.
This is Media Watch's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Media Watch travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Media Watch.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Media Watch from partners like abc.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Media Watch? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Media Watch. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as abc to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Media Watch), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Media Watch, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Media Watch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Media Watch, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Art Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for Media Watch in Australia. We provide our partners with valuable TV expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.