As an entertainment executive, you can leverage demand data to help you make more informed decisions about content strategy, acquisition, distribution, and programming. Let's examine how demand data for the TV series "Mickey Mouse Clubhouse" in Australia during the month of November 2023 can guide you in making strategic decisions.
Firstly, content valuation uses demand data to quantify the dollar value contribution of any title to any platform in any region. By using Parrot Analytics' content valuation system, you can estimate the value of "Mickey Mouse Clubhouse" to any streaming platform or channel in Australia. With 12.6 times the audience demand of the average show in Australia over the last 30 days, "Mickey Mouse Clubhouse" has outstanding demand, and only 2.7% of all TV shows have this level of demand. By knowing how much a title is worth, you can make informed decisions on how much to spend on content.
You can also use demand data to acquire, distribute, or produce content that exhibits the opportunity for growth. By assessing the demand data for "Mickey Mouse Clubhouse," you can identify the content that resonates most with your audience and determine the best release strategy to focus on. Additionally, you can unearth under-monetized content by leveraging the demand data to identify new market opportunities for distribution.
Demand data can also inform subscriber acquisition and retention strategies. For instance, by examining the audience demand for "Mickey Mouse Clubhouse," you can determine which titles to buy or produce that would appeal to your growing audience. Similarly, you can assess which titles should be bought to keep your current audience happy.
Moreover, demand data assists in competitive benchmarking to find out how "Mickey Mouse Clubhouse" compares against other titles available on the market and make decisions accordingly. You can also use demand data to map local whitespaces and decide which platforms would best fit your content for optimal reach.
Finally, demand data powers affinity analysis, which helps you plan out which talent or brand to partner with to expand your audience. It also helps you determine which TV shows will help you gain or retain subscribers.
Through the case of "Mickey Mouse Clubhouse," we can understand how demand data can be leveraged for content evaluation and to make more informed decisions about content strategy, acquisition, distribution, and programming. By gaining insights from demand data, you can execute data-driven decision-making that is tailored to your specific market and audience.
