The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment executive at an OTT platform in Australia, the demand data for "Mickey Mouse Clubhouse" can give you valuable insights into whether or not acquiring this show for your platform is a smart content decision. For instance, based on the data for March 2024, the Audience Demand in Australia for Mickey Mouse Clubhouse is exceptional, with 8.7 times the audience demand of the average show. This outstanding demand reflects the immense popularity of the show in Australia, where it is placed in the 99.1th percentile in the family genre. Since content valuation is integral when acquiring new content, this strong audience demand means the show could significantly contribute to the platform’s valuation.
Moreover, you can also leverage insights into the trends in audience demand for “Mickey Mouse Clubhouse”. Although the show’s demand has been decreasing recently in Australia, it experienced a significant demand spike in late March 2024, which could signal a resurgence in popularity. Additionally, examining the show’s performance over a year versus the past 30 days reveals an interesting insight. While the last 30 days saw a 7.5% increase in the peak demand compared to the entire year’s performance, demand for the show has decreased on a rolling year basis.
Apart from audience demand data, Parrot Analytics can also provide insights on the show’s “Mickey Mouse Clubhouse” performance vis-à-vis similar titles in the same genre. For instance, other shows that fans of "Mickey Mouse Clubhouse" also like are "Hey Duggee", "Mickey And The Roadster Racers (Mixed-Up Adventures)", "PAW Patrol", "PJ Masks", "Sesame Street", "Daniel Tiger's Neighborhood", "Spongebob Squarepants", "Bluey" and "Puffin Rock". You can use this information to make more informed decisions about which other titles to acquire or produce that will complement "Mickey Mouse Clubhouse" and appeal to the same audience.
When making programming decisions, analyzing demand insights for "Mickey Mouse Clubhouse" across different global markets is invaluable. For instance, the show outperforms the demand of the average TV show globally in each of the top 10 global markets where it’s most in-demand, including the United States (its number one market), China, the United Kingdom, Turkey, France, South Africa, Canada, Australia, and Ireland. This indicates that it could fare well on other platforms in these markets.
With all the above insights, an entertainment executive can make informed decisions about which shows to acquire or produce, whether or not "Mickey Mouse Clubhouse" is still a viable option for acquisition, or what other titles to acquire or produce that complement it, and what the optimal release strategy is. Based on the outstanding performance metrics, however, "Mickey Mouse Clubhouse" could be worth acquiring to keep the current audience happy while also acquiring new subscribers to the platform.
Mickey Mouse Clubhouse's travelability to Australia in the last 30 days is 36%, which means that the audience demand for Mickey Mouse Clubhouse is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Mickey Mouse Clubhouse travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Disney Junior, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Mickey Mouse Clubhouse.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Mickey Mouse Clubhouse from partners like Disney Junior.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Mickey Mouse Clubhouse? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney Junior to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney Junior by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mickey Mouse Clubhouse. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney Junior to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mickey Mouse Clubhouse), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Junior by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mickey Mouse Clubhouse, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Mickey Mouse Clubhouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey Mouse Clubhouse, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Mickey Mouse Clubhouse in Australia. We provide our partners with far-reaching content insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.