The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the entertainment industry, understanding audience demand data can provide invaluable insights that can help you make informed content, distribution, acquisition, or programming decisions. For example, analyzing the performance of "Mickey Mouse Clubhouse" in Malaysia in October 2023 can provide entertainment executives with the following insights:
1. Content Valuation: Demand data provides an economic valuation system that allows all platforms to assess the dollar value contribution of any title. If platform executives want to acquire the rights for "Mickey Mouse Clubhouse," using demand data can help them determine how much this show is worth in terms of its contribution to their platform in Malaysia. With an outstanding demand that's almost ten times greater than the average show in Malaysia, the executives can determine the value-added contribution "Mickey Mouse Clubhouse" can bring to their platform.
2. Audience tastes: Demand data enables platforms to quantify the global appeal of any given title in comparison to other titles in different genres and formats. The demand for "Mickey Mouse Clubhouse" in Malaysia is the defining indicator that Mickey delights viewers of all ages. Executives can use this information to identify new trends or cluster types that can engage global audiences better.
3. Travelability: Using demand data on travelability can help platforms gain insights on how a show performs in different regions. The demand for "Mickey Mouse Clubhouse" in Malaysia was 36% of the demand in its country of origin, the United States, with exceptional travelability. Using this data, executives can make data-driven distribution decisions, such as where to run "Mickey Mouse Clubhouse" in different regions, for increasing consumer engagement.
4. Franchisability: Using demand data, executives can gain insights into what content they should acquire or produce to support global SVoD expansion. With an outstanding demand for "Mickey Mouse Clubhouse," executives can explore the franchise's spin-off potential to create more content that Mickey's audience will love.
5. Longevity: The demand data provides executives with a measure of how well audience demand for the title is maintained over time. For "Mickey Mouse Clubhouse," the longevity is exceptional -- a critical plus for catalog content, indicating the status of evergreen popularity.
6. Reach: The data shows that "Mickey Mouse Clubhouse" has a wide appeal and appeals to a large audience. This indicates that the show has the potential to attract new subscribers to the platform. Using this information, executives can estimate the potential engagement of subscribers with other titles that may appeal to this broad audience.
In conclusion, using demand data can help executives in the entertainment industry make informed decisions about their content, acquisition, distribution, and programming decisions. For Mickey's future adventures, there are plenty of opportunities for a show with this level of global demand. Understanding the digital audience beyond your own subscriber base is crucial for making informed content decisions in today's ever-shifting media and entertainment landscape.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Mickey Mouse Clubhouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Malaysia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey Mouse Clubhouse, for example, can be assessed for a market e.g. Malaysia, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Mickey Mouse Clubhouse in Malaysia. We provide our partners with comprehensive TV series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.