As an entertainment executive, demand data can help inform your content decisions, acquisition, distribution, and programming decisions based on the performance of your title in the local market and globally. Taking the example of "Mickey Mouse Clubhouse" in Australia, the outstanding demand for this show may inform your content acquisition decision by indicating that the show has high value and would likely attract and retain subscribers for your SVOD service.
Demand data also reveals key insights, including the show's rank in Australia (#34), genre percentile rank (99.5%), top 10 markets globally and their demand for the show, its decline in demand by 6.7% in January in Australia, and how fans of the show also like other titles such as "Mickey And The Roadster Racers (Mixed-Up Adventures)" and "PAW Patrol."
Demand relates to content valuation by revealing the dollar value contribution of any title, to any platform, in any region. By using demand data, you can determine how much to spend on content or assess the ROI a specific title will bring for any given platform. For "Mickey Mouse Clubhouse," its worldwide audience demand across all platforms is outstanding, with exceptional travelability, longevity, momentum, and franchisability. Additionally, comparing its performance on a 1 year rolling basis vs the last 30 days reveals that its popularity has increased by 4.8%.
Overall, demand data empowers entertainment executives to make more informed decisions for their respective areas of work, including better content, acquisition, programming, or distribution decisions. The granularity of demand data enables you to compare a title's performance in different countries and regions, identify opportunities for monetization, and optimize marketing campaigns.
