As an entertainment executive, you constantly face decisions on how to allocate your budget or resources based on what you think will be a successful content proposition. However, it can be challenging to predict what your audience will want. This is where demand data can help you make more informed decisions, whether it is about content acquisition, distribution, or programming. Let's use the example of "Mobile Suit Gundam: The Witch From Mercury" to explore how demand data can provide valuable insights for decision-making.
Firstly, demand data can be beneficial for content valuation. Content valuation is about assessing how much value a title or an entire content library can bring to a platform in any region. Using demand data, you can determine the dollar value contribution a title has to a platform. For instance, Parrot Analytics' content valuation system powered by global content demand and supply can reveal how much value the title "Mobile Suit Gundam: The Witch From Mercury" brings to a platform in Australia based on the show's audience demand data.
Additionally, demand data can help you understand your audience's preferences and what resonates the most with them. In this case, we see that the drama series "Mobile Suit Gundam: The Witch From Mercury" has higher audience demand than 98.6% of all drama titles in Australia. Furthermore, we see that fans of "Mobile Suit Gundam: The Witch From Mercury" are interested in similar shows such as "The Mandalorian," "Westworld," and "Better Call Saul." These insights can help you determine the types of content to pursue, which may increase your subscriber acquisition and retention rates.
Demand data can also inform your decisions about content production and acquisition. "Mobile Suit Gundam: The Witch From Mercury" has been highly in-demand not only in Australia but globally as well, with outstanding worldwide audience demand across all platforms and has good franchisability. This information may prompt you to acquire or produce content similar to "Mobile Suit Gundam: The Witch From Mercury," or even invest in a spin-off or franchise.
Finally, demand data can help you optimize your release strategy and marketing campaign for maximum impact. You can use demand data to identify the days when demand for a show spikes, or to learn more about the types of audiences who are most engaged. This information can then be used to determine when to release a show and how to market it for maximum effect.
In conclusion, demand data provides an opportunity to make data-driven decisions on how to allocate resources and make strategic content decisions. Using demand data for "Mobile Suit Gundam: The Witch From Mercury," we were able to determine its excellent audience demand in both Australia and globally, and how this show can inform your decision-making process as an entertainment executive.
