The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions, whether it is regarding content valuation, acquisition, distribution, or programming. Demand data can help to provide the necessary insights to make these informed decisions.
Looking at "Mobile Suit Gundam: The Witch From Mercury" for the month of March 2024 in Australia, it achieved 5.9 times the audience demand of the average show, which is good. This kind of data can help in content valuation, where the dollar value contribution of the title to any platform in any region can be revealed. Television executives can use demand data to calculate the ROI a specific title will bring for any given platform.
Furthermore, the demand of a certain show can indicate whether it is performing as an acquisition-driving or churn-reducing title. "Mobile Suit Gundam: The Witch From Mercury" achieved a peak rank of #460 in Australia, moving up in its rank by 85 spots during March. The show is currently ranked at the 97.8th percentile in the animation genre in Australia, indicating it has higher demand than 97.8% of all animation titles in Australia.
As for programming decisions, television executives can leverage demand data to determine optimal release strategy and pricing. In the case of "Mobile Suit Gundam: The Witch From Mercury," demand spiked in mid-March, indicating that there might be something about that period that can be taken into account for future programming decisions.
The Parrot Pulse for "Mobile Suit Gundam: The Witch From Mercury" which measures six different dimensions of performance globally, reveals key insights for content acquisition decisions. Firstly, the worldwide audience demand across all platforms is outstanding, whilst its travelability is good. Efficient producers and distributors can use travelability to produce or acquire content to support global SVOD expansion.
By examining the top 10 global markets where "Mobile Suit Gundam: The Witch From Mercury" is most in-demand over the last 30 days, executives can identify which geographic areas they should focus on for distribution. Japan currently holds the number one spot globally for the show, with outstanding audience demand. Other markets like the United States, Australia, and Germany also have good demand for the show. By leveraging demand data, executives can ensure their content is being seen by the right audiences on their platform.
In conclusion, demand data can be used in various ways to help entertainment executives make informed decisions about their content. It can inform them of content valuation, help in acquisition decisions, determine optimal pricing and release strategies, inform distribution decisions, and programming decisions. With reliable, accurate, and up-to-date demand data, entertainment executives can make more informed decisions and stay ahead of the competition.
Mobile Suit Gundam: The Witch From Mercury (機動戦士ガンダム 水星の魔女)'s travelability to Australia in the last 30 days is 37%, which means that the audience demand for Mobile Suit Gundam: The Witch From Mercury (機動戦士ガンダム 水星の魔女) is 37% of the demand in its country of origin, Japan. Click through to another market to discover how well Mobile Suit Gundam: The Witch From Mercury (機動戦士ガンダム 水星の魔女) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Mobile Suit Gundam: The Witch From Mercury (機動戦士ガンダム 水星の魔女) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mobile Suit Gundam: The Witch From Mercury (機動戦士ガンダム 水星の魔女), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Mobile Suit Gundam: The Witch From Mercury (機動戦士ガンダム 水星の魔女) in Australia. We provide our partners with far-reaching entertainment industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.