Demand data is a valuable tool for entertainment executives looking to make more informed content, acquisition, distribution, or programming decisions. Taking the example of "Mobile Suit Gundam: The Witch From Mercury" for the month of February 2024 in Australia, we can examine how demand data can be used to help inform such decisions.
One key application of demand data is content valuation. By analyzing audience demand, executives can determine how much a specific title is worth to a platform, and how it drives subscriber engagement and retention. For example, executives can use demand data to answer questions such as how much a show is worth in a particular market, or how much value a content library can provide to a platform over time.
Moreover, by examining audience demand, executives can evaluate a show's performance on different dimensions such as momentum, longevity, reach and franchisability. In the case of "Mobile Suit Gundam: The Witch From Mercury," we see that this show has high global performance across six dimensions, with outstanding worldwide audience demand across all platforms, good travelability, and good franchisability.
Demand data also helps executives to understand a particular show's audience, including fans of the show and their preferences. For example, in the case of "Mobile Suit Gundam: The Witch From Mercury," fans of the show also enjoy shows such as "Rick And Morty", "American Dad!", and "Star Trek: Lower Decks." By understanding these preferences, executives can acquire or develop content that is more likely to attract similar audiences.
By mapping the top 10 global markets where "Mobile Suit Gundam: The Witch From Mercury" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in each of these markets. This can help executives to determine which markets to target for distribution, and which shows to acquire for these markets.
Finally, demand data can help with decisions around supply and demand, as executives can evaluate what types of content exhibit opportunities for acquisition or production. By understanding the tastes and trends of their audiences, executives can optimize their programming decisions, pricing and release strategies, and marketing campaigns.
Overall, demand data is an essential tool for entertainment executives looking to make data-driven decisions about content acquisition, production, and distribution. By analyzing audience demand, executives can optimize their strategies to better engage and retain subscribers, and successfully compete in the ever-changing media landscape.
