The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are faced with numerous decision-making processes, including content creation, acquisition, distribution, and programming. The use of data-driven insights from demand data can provide you with valuable information to make informed decisions.
For example, let's examine the case of "Moon Knight," a TV show with a plot revolving around a former U.S. marine, struggling with dissociative identity disorder, who is granted the powers of an Egyptian moon god. By analyzing its demand data in Australia for March 2024, we can reveal insights to aid your decision-making process.
Firstly, content valuation can be used to determine how much this TV show is worth, and the dollar value contribution of "Moon Knight" to any platform in Australia can be calculated. In this case, "Moon Knight" demonstrates good demand, with 6.1 times the audience demand of the average TV show in Australia over the last 30 days. Therefore, investing in the production or acquisition of a TV series with higher demand levels may be more profitable, potentially making it worth more on the platform.
Demand data enables content creators, distributors, and network executives to make informed decisions about what to produce, acquire, or distribute. For instance, through audience analyses, entertainment executives can identify which content resonates with viewers, as the affinity analysis reveals which other TV shows fans of Moon Knight are watching, such as: "Loki," "House of the Dragon," and "The Mandalorian". Additionally, demand gives insight into the geographical spread of the show's popularity, which can aid in targeting audience-based campaigns. Furthermore, you can uncover audiences in underrepresented markets and focus on creating content that appeals to them.
Secondly, demand data can help programming executives with program scheduling decisions. Knowing that "Moon Knight" increased 276 spots in its rank in Australia during March indicates the effectiveness of the premiere marketing campaign, and the show's release can be optimized for success through information gleaned from data analysis. Additionally, understanding that Australia experienced a demand spike in late March 2024 provides the opportunity to capitalize on the trend, by exploring opportunities to re-promote or make episodes available to capitalize on subsequent demand.
Finally, understanding the reach of a show provides information on how effectively it is targeting new and existing subscribers, and offers insights on how to grow your platform's audience. Demand data also makes it possible to quantify the ROI for any specific title with the potential to drive subscriptions and lessen churn. As per the demand for "Moon Knight," it achieved the peak rank of #375 in Australia, further indicating its strength in the country.
In conclusion, the demand data for "Moon Knight" in Australia demonstrates it to be a valuable asset for any platform. The Parrot Analytics' content valuation system, powered by demand data, can assist in identifying the economic valuation of the show. By leveraging demand data, entertainment executives can make informed decisions regarding which content to produce, acquire, distribute, or program. Demand data can highlight audience preferences, platform fit, and engagement trends that executives can leverage to optimize content strategy, increase demand, and ultimately grow their business.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Moon Knight), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Moon Knight, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Moon Knight is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Moon Knight, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:05 p.m. PST using television demand datasets from Parrot Analytics for Moon Knight in Australia. We provide our partners with far-reaching television industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.
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