As an entertainment executive, you can use demand data to make more informed decisions when it comes to content acquisition or distribution, programming, and content valuation. Let's consider the example of "Mountain Men" in Australia during January 2024.
One of the key insights that can be derived from this information is related to content valuation. As per the data, the demand for "Mountain Men" is good and has increased in Australia by 89.2%. Its demand is 3.0 times the average title over the last 30 days and has been decreasing slightly in the last 90 days. It achieved a peak audience demand of 6.0 times the title average over the course of an entire year. However, as per the last 30-day data, it is now at 5.5 times the title average, indicating increased popularity in recent times. Using these demand figures, content valuation systems can be used to quantify the dollar value contribution of the title to any platform in the region.
Additionally, the demand data can help in content acquisition and distribution decisions. For instance, "Mountain Men" is ranked as the 98.3th percentile in the documentary genre in Australia for January, indicating that it has more demand than 98.3% of all documentary titles in Australia. Further analysis indicates that it outperforms the demand of the average TV show (1x) in all of the top 10 global markets. This performance can be compared to other titles to determine how the acquisition and distribution strategies should be developed for documentaries.
Another powerful use of demand data is to inform programming decisions. The Parrot Pulse for "Mountain Men" tells us that its worldwide audience demand is good, whilst its travelability is okay. The show's travelability indicates that it has a better home-market (US) demand than global demand. Also, the rollings stats indicate increasing popularity across recent months. By examining the profiles of the show’s top fans, the data shows that the show's audience is interested in themes related to nature-based living. You could use these insights to inform programming decisions related to documentaries featuring survivalist themes or eco-friendly lifestyles.
To summarize, entertainment executives can use demand data to make more informed content-based decisions, from determining the value of a title to guiding acquisition and programming decisions. As is evident in the case of "Mountain Men," demand data provides valuable insights that can drive increased audience engagement and improve a platform's overall performance.
