As a TV executive, one of the most important decisions you make is how to invest your resources in creating, distributing, and programming content that meets the needs of your audience. Utilizing demand data can help make these decisions more informed.
For example, demand data for "Mountain Men" in Australia in February 2024 revealed a high level of interest, with 3.5 times the demand of the average show, and increasing demand over the last 90 days. This data can be used to understand the popularity of the reality TV show and provide insight into how it may perform on your platform.
Demand data can also help with content valuation. For example, Parrot Analytics' content valuation system is based on demand data and can provide a dollar value contribution for any title in any region, helping you to determine how much to spend on content.
Understanding the show's franchise and spin-off potential can also help with acquisition decisions. Data on how the show's performance compares to other similar shows, such as "Storage Wars" and "The Curse Of Oak Island", can help identify additional titles that might resonate with the same audience and may also be worth acquisition. Additionally, examining the top 10 global markets and how they're receiving the show can help identify areas of opportunity and untapped markets that can be pursued.
Finally, understanding the show's performance on platforms in other countries through travelability and the overall level of audience demand can provide insight into potential success in additional markets or globalization.
By leveraging demand data, entertainment executives can make more informed decisions about where to invest their resources and how best to grow their SVOD platform. It helps quantify the potential profit that can be achieved, confirm the trend on the audience interest and provide the data needed to make savvy decisions for long-term success in the entertainment world.
