If you are an entertainment executive, you can leverage this data to make better-informed decisions on content acquisition, distribution, and programming for your OTT or SVOD platform. Here's how demand data can provide insights for your content strategy in the Australian market, using the example of the TV series "Outback Truckers" for the month of January 2024:
1. Content Valuation: Demand data can provide an estimation of how much a show is worth in a particular region. For instance, "Outback Truckers" has 3.3 times the audience demand of the average show in Australia over the last 30 days. You can consider the value of a title based on its demand with Parrot Analytics content valuation system, and decide on the content's budget allocation.
2. Programming Decisions: You can use demand data to determine which genres resonate most with your audience. In the case of "Outback Truckers," it ranks at the 98.6th percentile in the documentary genre in Australia in January, indicating that viewers appreciate documentaries related to trucking. If this genre is something that resonates with your network's audience, you can consider producing or acquiring similar content and offering them on your platform.
3. Acquisition Decisions: The data on the top 10 global markets where "Outback Truckers" is most in-demand indicates that the show is most in-demand in its home market, Australia, followed by Germany. You can leverage this information to bid for acquisition of the show's rights in these two markets in order to cater to the local audience.
4. Distribution Decisions: You can use demand data to decide which platforms to target for your content distribution. For example, targeting local streaming platforms that have a strong audience in the documentary genre can result in a successful content distribution deal for "Outback Truckers."
5. Programming Decisions: You can use demand data to decide the best release strategy for your content. The demand spike for the show in Australia between mid-January 2024 might prompt you to release your content on a particular date or time.
In conclusion, demand data can provide valuable insights for an entertainment executive making content decisions. The data on "Outback Truckers" can be used to determine the show's worth, audience preferences that could drive new acquisitions or production, and to decide whether to focus on local markets when distributing the show. Leveraging Parrot Analytics' AI-powered demand measurement tools can ensure strategic and data-driven decisions, enabling entertainment executives to capitalize on global and local opportunities.
