As an entertainment executive, you have to make informed decisions concerning content valuation, acquisition, distribution, and programming. A tool that can provide you with the necessary data to make these decisions is Parrot Analytics' demand data system. For instance, consider the analysis of "Outback Truckers." From the analysis, we can see that the show has a demand that is 2.4 times the average show in Australia. This demand data is valuable in determining the content's valuation by revealing the dollar value contribution of any title to a given platform in a given region.
Using demand data, you can also assess a TV series' ability to drive subscriptions and mitigate churn. For instance, by noting that audience demand for "Outback Truckers" has increased by 57.9% in February, it shows that the show has attracted a larger audience, and therefore, it can be used to drive subscriptions and reduce churn. The demand data can also help in comparing the performance of "Outback Truckers" on a year-to-date basis and the last 30 days. By doing so, you can observe an increase in the show's popularity over the last 30 days.
Demand data can also inform decisions regarding supply and demand. For example, Outback Truckers fans also like "Mysteries At The Museum," "Deadliest Catch," and "Diners, Drive-Ins And Dives," among others. You could use this data to determine what other shows exhibit an opportunity for acquisition or production.
You can also use demand data to determine the show's performance across different global markets. For instance, "Outback Truckers" is most in-demand in Australia, where demand is good. You could use this data to make more informed distribution decisions by targeting Australia as a primary market. Furthermore, by examining the show's global performance with regards to travelability, longevity, momentum, franchisability, and reach, you can determine the show's strengths and weaknesses.
Demand data also allows you to answer many questions, such as how popular is the show, where is the show in demand, what genres are resonating with the current audience, and what genres should you focus on to attract new subscribers to your SVOD service. Lastly, demand data enables optimal release strategy and pricing by using past trends to determine the best times to release the show for optimal commercial success.
In summary, the demand data from Parrot Analytics is a valuable tool for entertainment executives as it provides them with the necessary information to make informed decisions regarding content valuation, acquisition, distribution, and programming. With the analysis of "Outback Truckers" as an example, it's evident that demand data can provide valuable insights into the performance of a show across different global markets, its strengths, weaknesses, and more.
