The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you with content valuation, acquisition, distribution, and programming decisions. In the case of "Percy Jackson And The Olympians" in Australia, audience demand for this show is 13.5 times the average show in Australia. This is a significant indication of the popularity of the show. Here are some ways the data can be used in decision-making:
1. Content Valuation: Using audience demand data, you can quantify the monetary value of "Percy Jackson And The Olympians" to a streaming platform. You can determine how much to spend on content and calculate a return on investment. By understanding the demand for a show, you can assess the baseline value of a title and estimate its ability to drive subscriptions and mitigate churn.
2. Acquisition: Understanding audience demand data can help you make more informed acquisition decisions. You can use the data to identify popular genres in different markets and quantify the platform-specific marginal revenue contribution. By examining the top 10 global markets for "Percy Jackson And The Olympians", you can see how popular it is in each of those markets and make acquisition decisions accordingly.
3. Distribution: Demand data can be used to map out local whitespaces and determine which platforms to target for distribution. In the case of "Percy Jackson And The Olympians", the show is performing well globally, with outstanding demand in all markets. Understanding audience demand data can help you identify how to allocate funds to maximize future content investments.
4. Programming: Understanding audience demand data is an important factor in making programming decisions. You can analyze the top-performing titles in different genres and markets and use this data to optimize your release strategy and pricing. In the case of "Percy Jackson And The Olympians", the show is performing exceptionally well in the family genre, and ranks at the 99.6th percentile in that genre. This information can be used to help you program your content lineup.
5. Franchising: By examining audience demand data, you can assess the franchisability (spin-off potential) of a show. In the case of "Percy Jackson And The Olympians", the franchisability is rated as okay. However, understanding the metrics of this show's global performance across six dimensions can help you decide whether it is worth pursuing a spin-off.
In conclusion, understanding audience demand data can give you a competitive edge in the entertainment industry. It can help you make informed content, acquisition, distribution, and programming decisions. By analyzing the demand data for "Percy Jackson And The Olympians" in Australia, you can determine its popularity, its performance in different markets, and what further opportunities to monetize the content, create spin-offs or franchises, and increase engagement. Leveraging demand data to inform strategic decision-making is crucial to succeeding in the highly competitive entertainment industry.
Percy Jackson And The Olympians's travelability to Australia in the last 30 days is 73%, which means that the audience demand for Percy Jackson And The Olympians is 73% of the demand in its country of origin, United States. Click through to another market to discover how well Percy Jackson And The Olympians travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Percy Jackson And The Olympians, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Percy Jackson And The Olympians in Australia. We provide our partners with meaningful TV workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.