The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT or SVOD platform, the demand data from Italy for "Percy Jackson And The Olympians" highlights the show’s exceptional performance, and demonstrates its potential value as a strategic asset for your platform. The high demand in Italy, which has been increasing recently, is an indicator that the show is becoming increasingly popular, and its demand for the family genre is in the 99.5th percentile, showing that it is a popular family-friendly option. This can inform your content acquisition and programming strategies, as well as pricing strategies for subscribers looking for family-friendly content.
If you are a TV series financing company, the demand data for this show in Italy and its worldwide performance across six dimensions – audience demand, travelability, longevity, momentum, franchisability, and reach - can allow you to draw insights and make data-driven decisions about whether you see potential for investment in a TV series of a similar genre or premise. This data can help you determine how to best allocate your budget across similar projects that could have the same level of demand and a global appeal similar to "Percy Jackson and The Olympians".
If you are an entertainment talent agency, the demand data for "Percy Jackson And The Olympians" and the related shows that fans of the show also like can inform your talent acquisition strategy. With similar show recommendations like "Loki" and "Rick And Morty", which have a similar fanbase, you can suggest talent to production companies or studios that would be fitting for shows that have similar audiences, which can in turn help the shows to succeed.
If you are a TV production company, the demand data can assist you in making informed content decisions. You have the evidence that "Percy Jackson And The Olympians" performed exceedingly well in Italy and globally, and that its demand has increased recently, indicating that sequels or similar shows featuring magical realms and heroes could be worth pursuing. Using this demand data, you can evaluate different project proposals to assess which ones have a high likelihood of success.
If you are a studio or content distributor, the demand data for "Percy Jackson And The Olympians" can inform your distribution strategy. You can use audience demand data to compare the show and its performance in Italy and its top 10 global markets to other content available on different platforms. This way you can make educated decisions on what platform to choose for this show, and what percentage of the content library you should invest exclusive rights in.
Lastly, if you are a linear network or pay TV network, the demand data can guide your strategic programming decisions and your pre or post-premiere marketing campaigns. You can use the data to calculate the show's ROI, and to assess its ability to effectively retain or acquire new subscribers. With Percy Jackson being well-matched with the family genre, you can use any insights that you gather about the show’s appeal to this demographic to tailor the programming lineup to maximize retention and growth in this area.
Percy Jackson And The Olympians's travelability to Italy in the last 30 days is 54%, which means that the audience demand for Percy Jackson And The Olympians is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Percy Jackson And The Olympians travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Percy Jackson And The Olympians is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Percy Jackson And The Olympians, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Percy Jackson And The Olympians in Italy. We provide our partners with valuable subscription-video-on-demand capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.