The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that entertainment executives can utilize to make content, acquisition, distribution, and programming decisions, which can lead to informed, strategic decision-making processes. Parrot Analytics offers a content valuation system, powered by global content demand and supply, that helps to reveal the dollar value contribution of any title, to any platform, in any region.
The performance of "PJ Masks" in Australia for March 2024 can be analyzed to showcase the utility of demand data. When it comes to content valuation, using demand data helps to answer questions such as: How much is a series worth? How much of its value is being driven by demand for one of its stars? What is the value of a content library to a platform over time? And who should consider a series as a strategic asset for streaming?
From analyzing "PJ Masks", it is evident that these superheroes have an outstanding following in Australia. With 8.8 times the audience demand of the average TV show, it is evident that they have a massive audience following. When comparing the demand of the last 30 days to the last 90 days, a decreasing trend can be seen. The show peaked at #174 in the Australian rankings and moved up 184 spots during March in Australia. Demand for the show in Australia was 52% of the demand in its country of origin, the United Kingdom.
Entertainment executives can also find out which shows fans of "PJ Masks" enjoy watching. This knowledge helps in content decision-making by choosing to acquire or produce other TV shows that have the same kind of audience as "PJ Masks".
In Australia, during March, the demand for "PJ Masks" increased by 28.6%. This knowledge helps executives in programming decisions as they can see which shows are doing well and attempt to create more programming that can have the same level of demand as "PJ Masks".
The best part of demand data is its ability to provide information on a global scale. This scale is vital for content distributors and any executives related to global expansion of TV shows. By examining the top 10 global markets, we find that "PJ Masks" outperforms the demand of the average TV show (1x) in each of these markets with the United States as its leading market. This scaling feature helps executives target specific markets with their content and helps with the valuation of their content.
In summary, demand data is a powerful tool for entertainment executives when it comes to making informed decisions. Using demand data helps in content valuation, global expansion, content decision-making, acquisition, distribution, programming decisions, and identifying under-monetized content. Demand data plays a significant role in the entire value chain of the TV industry and can help in increasing revenue and audience engagement for any platform.
PJ Masks's travelability to Australia in the last 30 days is 80%, which means that the audience demand for PJ Masks is 80% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well PJ Masks travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s PJ Masks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for PJ Masks, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for PJ Masks in Australia. We provide our partners with extensive TV series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.