The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As global entertainment experts, we help entertainment executives make more informed content, acquisition, distribution, and programming decisions by providing them with demand data. There are many questions that demand data can answer to guide the decision-making process, and here we will highlight some answers using the analysis of "PAW Patrol" in Australia during March 2024.
Firstly, demand data can be used for content valuation. With 27.7 times the audience demand of the average show in Australia over the last 30 days, "PAW Patrol" has outstanding demand, which means its economic value is higher than the average show. Executives can assess the value of the show's worldwide and regional audience demand to estimate the potential return on investment and the dollar value contribution that "PAW Patrol" brings to any given platform. By using demand data to quantify the show's platform-specific marginal revenue contribution and how the show drives engagement across the rest of the catalog, executives can determine how much to spend on "PAW Patrol" and how to price it optimally.
Secondly, demand data enables executives to make smarter programming decisions. With "PAW Patrol" having moved up 30 spots in rank during March and achieving the peak rank of #2 in Australia, it's clear that the show is resonating with audiences. Demand data also reveals the genres that are resonating most with the current audience and which genres should be focused on to attract new subscribers to their SVOD service. In this case, the show ranks at the 100.0th percentile in the comedy genre, meaning it has higher demand than 100.0% of all comedy titles in Australia. This information can guide executives in their programming decisions and acquisitions.
Thirdly, demand data can also inform executives on optimal distribution decisions. By examining the top 10 global markets where "PAW Patrol" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets. This means there is potential for executives to distribute the show globally and maximize their return on investment. They can use demand data to map local whitespaces and identify opportunities to acquire or produce content that exhibits an opportunity to be monetized.
Lastly, demand data answers many other questions that can help guide strategic decision making. Executives can use demand data to determine which talent or brand to partner with, which titles should be acquired to retain or grow their audience, and which titles should be focused on to keep their current audience happy. Additionally, the Parrot Pulse for "PAW Patrol" provides six dimensions of global performance that executives can use to assess the show's reach, momentum, longevity, travelability, franchisability, and audience demand across all platforms. By using demand data, executives can also optimize their marketing campaign ahead of the show's premiere.
In summary, "PAW Patrol" in Australia during March 2024 demonstrates how demand data can help entertainment executives make more informed decisions. By assessing the show's demand data, executives can determine the value of the show, make smarter programming decisions, optimize their distribution, and answer many other questions that can help them make strategic decisions that lead to success.
PAW Patrol's travelability to Australia in the last 30 days is 85%, which means that the audience demand for PAW Patrol is 85% of the demand in its country of origin, Canada. Click through to another market to discover how well PAW Patrol travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. TVOKids, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as PAW Patrol.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as PAW Patrol from partners like TVOKids.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for PAW Patrol? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TVOKids to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from TVOKids by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as PAW Patrol. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TVOKids to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. PAW Patrol), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TVOKids by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as PAW Patrol, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TVOKids‘s PAW Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVOKids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for PAW Patrol, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for PAW Patrol in Australia. We provide our partners with deep OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.