In today's media landscape, media executives are faced with an overwhelming amount of data. This has increased the need for data-driven decision making. One critical data source for media executives has become audience demand data. By analyzing audience demand data, executives can identify which titles are resonating with audiences, determine what makes these titles successful, and make informed decisions on content acquisition, distribution, and programming. One show that provides an excellent example of how demand data can be used in decision making is "Stargate Universe", a sci-fi series that aired from 2009 to 2011.
Using demand data, we can see that during January 2024, "Stargate Universe" in Australia had 4.3 times the audience demand of the average show, which is an excellent indicator of popularity. The show has a high percentile ranking, indicating it is a top performer within the drama genre. Furthermore, the audience demand for "Stargate Universe" increased in Australia by 3.6% in January, with a significant spike later in the month. These metrics suggest that investing in this TV series is likely to bring value in terms of audience engagement and retention.
According to Parrot Analytics' global performance measure, the audience demand for "Stargate Universe" is good worldwide. The show has outstanding momentum, while its durability is also impressive. Franchisability is ranked as okay, suggesting that there is potential for spin-offs or other similar ventures. Reach is an important factor in terms of finding a broad audience, which "Stargate Universe" is doing well in across the globe's top ten markets. However, travelability is ranked as just okay. We can see that the demand for "Stargate Universe" in Australia was 46% of the demand in the United States, indicating a lower demand outside its home market.
By examining the top 10 global markets, executives can identify markets to target for distribution of this show. For example, the show outperforms the demand of the average TV show in all markets, with the United States being the most significant market. Therefore, distributors or networks should focus on expanding the show's availability in the US to further increase audience engagement and value lasting popularity.
Executive producers looking into expanding a show's franchise or spin-off potential can also use demand data. Year-to-year data trends indicate the show has increased popularity with more instances recently peaking at 5.4 times the average. Audience taste clusters are also useful for analyzing how fans interact with the content, allowing networks to tailor marketing campaigns and content to fans' preferences.
In conclusion, demand data is a powerful tool for media executives, providing valuable insights and evidence on which content to acquire, distribute, and create. The analysis of "Stargate Universe" demonstrates the importance of monitoring demand trends across key markets when considering any future investments in the property. By monitoring audience engagement and potential expansion possibilities, executives can make more informed and profitable business decisions that will drive ongoing growth for their media companies.
