The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to inform content decisions can yield valuable insights that can help guide key decisions. Let's look at "Stargate Universe" in March 2024 in Australia as an example.
Using audience demand data, it is apparent that "Stargate Universe" is a highly popular show in Australia, with 4.7 times the audience demand of the average show over the last 30 days, indicating good demand. This show is out-performing 97.1% of all other drama titles in the country. On a rolling year basis, the demand of this show has also increased, which could suggest that its popularity is growing.
Using demand data to determine the value of content, OTT platforms or any entity in the entertainment industry can identify the fair price to pay for the acquisition of a series or an entire library. By calculating the dollar value contributions of any content title in any region, based on demand data, content valuation can help in making informed decisions on how much to spend on content.
Content acquisition and distribution decisions can be further informed by examining the popularity of a show in different international markets. For example, "Stargate Universe" performed well in its country of origin, the United States, as well as in other markets like Canada, the Netherlands, Romania, Australia, United Kingdom, Germany, Poland, and Sweden.
Additionally, an analysis of the show's demand data based on demographics, content preferences, and genre can inform decisions on programming choices, as well as marketing messaging and investments.
Demand data can also reveal audience preferences to help decisions on development such as what elements of existing content do fans like the most, testing an upcoming production for success and knowing the best brand to partner with to expand your audience.
Lastly, momentum analysis can be used to determine the marketing effectiveness with respect to a show's reception and raise advertising efforts in case of low demand. This can help in identifying an excellent release strategy that maximizes marketing spend while aiding audience retention.
In conclusion, by employing demand data analysis, entertainment executives can make informed decisions on content valuation, acquisition and distribution, programming and marketing, ultimately leading to strategic decisions that deliver results.
Stargate Universe's travelability to Australia in the last 30 days is 42%, which means that the audience demand for Stargate Universe is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Stargate Universe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Stargate Universe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stargate Universe, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Stargate Universe in Australia. We provide our partners with valuable television series analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.