As an entertainment executive, you can make more informed content, acquisition, distribution, or programming decisions by using demand data. One of the best examples of demand data utilization for content valuation is content valuation system developed by Parrot Analytics. You can use this system to assess how much a specific title will bring for any given platform, and how a title drives engagement across the rest of the catalog.
By analyzing the demand data of "Stargate Universe" during February 2024 in Australia, you can get a better understanding of its performance and audience demand. For instance, the show had 5.1 times the audience demand of the average show in Australia over the last 30 days, and its demand has been increasing recently. Additionally, it achieved the peak rank of #488 in Australia, and its longevity was outstanding.
One of the best things about using demand data is that it answers many strategic questions relevant to making content decisions. For instance, demand data can help you understand the global popularity of a title, the current demand for a specific genre or theme, audience tastes and other critical market intelligence.
In the case of "Stargate Universe," demand data provides insights into the show's popularity. It reveals that the show has tremendous potential for spin-offs or franchises (franchisability), as well as how far its demand has reached globally (reach). By analyzing the top 10 global markets where "Stargate Universe" has the highest demand, you can gain geographic insights into where the show is more popular among audiences.
Understanding demand data can also help you design more effective marketing campaigns and pricing strategies that match the particular audience's tastes. It also helps in measuring the effectiveness of advertising campaigns, as well as optimizing the content release strategy.
In conclusion, as an entertainment executive, by using demand data, you can gain insights on what audiences are currently watching, what they prefer, and how you can create and market content that will perform better for your platform. Demand data allows you to make more informed decisions about the content you create, acquire, distribute, or program.
