The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed content, acquisition, distribution, and programming decisions. The insights derived from audience demand data can give you detailed information on how the audience views your show, and how it performs against other content. Let's use the example of "Steven Universe: Future" in Australia to illustrate how demand data can guide content decisions.
One of the primary benefits of demand data is content valuation. By analyzing audience demand, you can determine the value of a specific title relative to other titles and to the platforms it airs on. In the case of "Steven Universe: Future," the show has good demand performance in Australia, with demand being 5.7 times greater than the average show over the last 30 days. This means that the show has a substantial audience in Australia, and it could be considered a strategic asset for streaming platforms.
Another valuable insight provided by demand data is affinity analysis, which allows you to identify which titles and genres resonate with your audience, as well as the actors that attract more attention. For instance, the analysis of "Steven Universe: Future" showed that fans of this show also like other animated series such as "Rick And Morty," "Harley Quinn," "Family Guy," and so on. As such, leveraging appetite metrics can help you build a more comprehensive content strategy, including acquisitions and development plans.
Furthermore, demand data can inform decisions about the distribution of a show. For example, given that "Steven Universe: Future" has high demand in the United States and Canada, the show's syndication and distribution could focus on these markets to maximize its reach and appeal to a larger audience. Similarly, other analyzed markets for "Steven Universe: Future," such as Norway, Ukraine, Netherlands, and Israel, showed good demand for the show, providing additional options for international investment.
Demand metrics can also inform programming decisions, such as launch tactics or pricing strategies. The analysis of "Steven Universe: Future" revealed a decreased demand during March 2024, causing an opportunity for more targeted marketing to rejuvenate the interest of the audience. Additionally, our data showed demand spiked in late March in Australia, implying a missed marketing opportunity during that period. The executive producers, sales, and marketing teams can apply this data to optimize the show's release strategy or tailor a pricing model to attract more subscribers.
Lastly, another benefit of demand data is its ability to inform franchise and spin-off opportunities. By looking at "Steven Universe: Future's" franchisability potential, we can see that the metrics rate its potential as okay. Based on this rating, content producers, networks, or distributors can invest in spin-offs or franchises that build upon the base brand and the success of the series.
In summary, demand data is a valuable resource for making more informed content, acquisition, distribution, and programming decisions. By analyzing performance indicators such as demand, executives can validate creative pitches and evaluate investment opportunities, make program scheduling decisions, and create targeted marketing campaigns. Therefore, working with a partner like Parrot Analytics can help you identify the true value of your content in the marketplace and give you the tools you need to succeed in today's ever-changing entertainment ecosystem.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Steven Universe: Future), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Steven Universe: Future is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Steven Universe: Future, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Steven Universe: Future in Australia. We provide our partners with comprehensive SVOD expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.