Parrot Analytics' demand data for "Summer Heights High" in December 2023 in Australia provides valuable insights to help entertainment executives make more informed content-related decisions. These insights from demand data can be used for content valuation, acquisition, distribution, and programming decisions. Here are some of the insights that can be drawn from the demand data:
- Content valuation: Demand data helps to estimate the value of a title. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. "Summer Heights High" has 2.5 times the audience demand of the average show in Australia over the last 30 days. This information can indicate that "Summer Heights High" has value for any platform.
- Acquisition: Demand data informs acquisition decisions by identifying content that exhibits opportunity to acquire or produce. The high demand for "Summer Heights High" in Australia makes it an acquisition-worthy title. Content distributors or SVOD platforms looking to expand in Australia can consider the series for acquisition.
- Programming: Demand data helps to evaluate the performance of a TV series. In December 2023, the audience demand for "Summer Heights High" increased by 22.5%, indicating that it is still relevant. By examining the show's top 10 global markets, we can conclude that the show is performing well in Australia, and it is outperforming the demand of the average TV show in all its top markets, suggesting that it is a well-received show internationally.
- Distribution: Demand data helps to identify the best platforms for distributing content. By examining the performance of "Summer Heights High" on a 1-year rolling basis, we can conclude that the show has increased its popularity in the last 30 days. This information indicates that the show might be better placed in a newer or more complementary platform to take advantage of this growing popularity.
Demand data is crucial in helping entertainment executives make informed decisions about their businesses. The value of demand data in content valuation, acquisition, distribution and programming decisions cannot be underestimated. By utilizing Parrot Analytics' demand data, entertainment executives are better placed to navigate the constantly evolving entertainment industry and make well-informed decisions.
