As an entertainment executive, it is important to make informed content decisions while keeping an eye on the audience demand. Parrot Analytics provides the necessary tools to affect these decisions. Let's consider the case of "Summer Heights High," an Australian TV show that aired in 2007.
Demand data from Parrot Analytics is powerful. It can reveal the dollar value contribution of any title, to any platform, in any region, helping evaluate content libraries for acquisition. By evaluating the level of performance in the family genre, we understand that "Summer Heights High" has higher demand than 96.7% of all family titles in Australia, making it valuable content. By using demand data, one can also calculate the ROI a specific title will bring for any given platform, assess TV series' ability to drive subscriptions and mitigate churn, and analyze trends in audience behaviour to make informed content decisions.
Performance measurements such as longevity and momentum on a global level, and travelability (international demand relative to local demand) can also help evaluate the success of a TV show. By examining the top 10 markets where "Summer Heights High" is most in-demand, we learn that the show outperforms the demand of the average TV show in each of these markets.
Furthermore, understanding the fluctuation of demand for a show over a specific period is critical in determining the success of a TV show. In the case of "Summer Heights High," the demand has been steadily increasing in the last 30 days in Australia, indicating a growing popularity for the show. The show's peak demand in the previous year was also higher compared to its demand in the last 30 days, indicating a deviation and potential opportunity to reinvest in this property.
Overall, demand data is an essential tool for entertainment executives in making informed decisions on content acquisition, distribution, and programming. By analyzing the global performance, demand trends, and other performance metrics through demand data provided by Parrot Analytics, entertainment executives can make data-driven decisions for the success of their ventures.
