As a TV executive, demand data can provide valuable insights to make more informed decisions related to content acquisition, distribution, and programming. For instance, looking at the example of "The Boondocks" TV series, examining its demand information can provide useful information to make more informed content-related decisions.
One way in which demand data can inform content valuation is by indicating how much a TV show is worth to different markets. The high audience demand for "The Boondocks" in Australia over the last 30 days, as revealed by an independent measure, implies that the show has a high dollar value contribution to the market. Demand data can also quantify the marginal revenue contribution of a title to a platform, such as driving subscriptions and mitigating churn, making it easier for the executives to decide how much budget to allocate to a specific show.
Demand data can help executives understand how a TV show performs in different regions, genres, and over time, revealing valuable insights to make programming decisions. The increased demand for "The Boondocks" in October in Australia indicates its popularity is growing compared to its demand over the last 90 days. Similarly, the analysis of the show's performance on a 1-year rolling basis vs the last 30 days shows an increase in its popularity, making it a good time for executives to invest in marketing campaigns, promotions, and acquisitions.
Additionally, demand data can unveil new opportunities for content distribution by showing shows that have not been optimized to their full potential. Australia is ranked ninth in the top 10 markets where "The Boondocks" is most in-demand, which shows that there is still room for growth in the country. Demand data can enable executives to identify these under-monetized markets and invest in them to maximize future content investments.
In summary, demand data can provide TV executives with valuable insights to make more informed decisions on content acquisition, distribution, and programming. By analyzing the example of "The Boondocks" TV series in Australia, we can see how demand data can be leveraged to inform decision-making, particularly in content valuation, spotting new opportunities for growth, and measuring performance over time and in different regions.
