The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics' demand data can help you make more informed decisions regarding content acquisition, distribution, programming decisions, and content valuation. This can be achieved by answering some of the following questions.
- Content Valuation: You can use demand data to determine the value of a particular TV series. For "The Boondocks," Parrot Analytics could ascertain its value in Australia by determining how much of its demand was driven by the series' stars, how much its content library was worth to SVOD services over time, and if it should be considered a strategic asset for a streaming platform. Parrot Analytics' content valuation could provide an economic valuation based on the show's global content demand and supply.
- Programming Decisions: By evaluating "The Boondocks" for the month of March 2024 in Australia, Parrot Analytics identified that only 8.6% of all TV shows had the same level of demand and confirmed that it had a ranking of #468. As a result, Parrot Analytics could provide the OTT platform with insights to determine whether to renew the show or cease it due to declines in demand. Additionally, the platform could use the top 10 global markets for "The Boondocks" to decide which locations to target the content certain times of the year when demand is high.
- Acquisition Decisions: When evaluating what content to acquire, Parrot Analytics can help you understand which types of content exhibits the opportunity to acquire or produce. The demand for "The Boondocks" is good, so it could be a wise acquisition for any TV production company or studio.
- Distribution Decisions: Parrot Analytics' demand data can help determine the right distribution platform for a particular TV series. An analysis of "The Boondocks" showed that the show was more in-demand in the United States, Canada, and France than it was in other territories. Parrot Analytics insights can help the OTT platform target specific markets and create localized content to meet the preferences of each audience. Additionally, Parrot Analytics' demand data could help evaluate which platforms are appropriate for distributing the content.
- Franchisability and Reach: When assessing a TV series' potential for franchise opportunities and how far it can travel globally, Parrot Analytics' demand data provides insight on these factors. The travelability of "The Boondocks" was good, with a rating of 34%, and franchisability was also good. Moreover, the show has a good reach, reaching more people and attracting newer audiences to the OTT platform.
In summary, the usage of Parrot Analytics demand data to evaluate the performance of "The Boondocks" on a rolling year basis compared to its demand within the last 30 days can help the entertainment executive to make informed decisions with respect to content acquisition, distribution, programming decisions, and content valuation. The TV series outperformed the demand of the average TV show in each of the global markets where it aired. By examining various metrics like audience demand, peak rank, genre the show thrives in, and affinity analysis, Parrot Analytics' demand data is an essential tool for any entertainment executive looking to make informed content decisions.
The Boondocks's travelability to Australia in the last 30 days is 28%, which means that the audience demand for The Boondocks is 28% of the demand in its country of origin, United States. Click through to another market to discover how well The Boondocks travels internationally.
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Are you seeking distribution for The Boondocks? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Adult Swim to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Adult Swim to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Boondocks), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s The Boondocks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Boondocks, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for The Boondocks in Australia. We provide our partners with meaningful TV series workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.