As an entertainment executive, you can use demand data to make informed decisions about content, acquisition, distribution, and programming. Here are some ways demand data can be useful, using "The Boondocks" in Australia during December 2023 as an example:
- Content valuation: Using demand data, you can determine the value of a specific title to any given platform or region. In this case, "The Boondocks" has 4.3 times the demand of the average show in Australia over the last 30 days, indicating that it has strong demand. By leveraging demand data, you can get an accurate picture of a title's value and make data-driven decisions about how much to spend on content.
- Acquisition decisions: By examining which shows have similar fans to "The Boondocks," you can identify other titles that have the potential to perform well on your platform. For example, "South Park," "The Simpsons," and "Family Guy" were all popular with fans of "The Boondocks" in Australia during December 2023. This information can help you make informed acquisition decisions that are likely to resonate with your audience.
- Programming decisions: Demand data can help you determine when to schedule a show and how to market it. In this case, demand for "The Boondocks" spiked in mid-December 2023 in Australia, indicating that it may have been a good time to air new episodes or run a marketing campaign. By leveraging demand data, you can make decisions that are likely to maximize your audience's interest and engagement.
- Distribution decisions: Demand data can help you identify which platforms are the most appropriate for a particular title. For instance, "The Boondocks" has outstanding audience demand in the United States, which suggests that it is a good candidate for distribution on a US-based platform. Conversely, its travelability is good, which means that it may also perform well in other regions. By using demand data to inform your distribution decisions, you can ensure that your content is reaching your desired audience.
- Making a franchising or spin-off decision: As per the analysis, the show's franchisability, or spin-off potential, is good. "The Boondocks" has maintained outstanding audience demand over time. The demand data shows that demand for the show peaked at 8.7 times average over the last year, and 6.2 times average in the last 30 days. You can leverage this data to make informed decisions about whether to create spin-offs or other related content.
By using demand data, you can make more informed decisions as an entertainment executive. Whether you're evaluating the value of a specific title, making programming decisions or deciding on new acquisition or distribution opportunities, demand data helps you see the big picture about a title's reception by appealing to the target audience and the wider market.
