The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, the demand data for "The Boulet Brothers' Dragula" in the month of March 2024 in Australia has many insights that can inform your content decisions, specifically related to content valuation, acquisition, and programming decisions.
Firstly, Parrot Analytics content valuation system can be used to determine the value of "The Boulet Brothers' Dragula" to any platform, in any region. Based on the show's demand data, its contribution to platform-specific marginal revenue can be quantified, as well as its ability to drive engagement across the rest of the catalog. Using demand data allows you to calculate the ROI of the show for any given platform. This can inform acquisition decisions, as the content valuation system can reveal its dollar value contribution and why it should be considered a strategic asset for a streaming platform.
Furthermore, analyzing the demand data for "The Boulet Brothers' Dragula" can help inform programming decisions. The fact that the show has a demand score of 2.9 times the average show in Australia over the last 30 days is an indicator that it has good demand. However, considering that demand for the show has decreased by 79.8% during March means there may be aspects of the show that are losing viewers' interest. It would be wise to analyze the loss in demand and try to determine why it occurred. The fact that the show only dropped in rank by 1236 spots during March in Australia indicates that the decline in demand has not been very significant.
Additionally, the data reveals that "The Boulet Brothers' Dragula" has international appeal, with 25% of the demand for the show in Australia coming from its country of origin, the United States. There is potential for the show to be distributed globally as its travelability is rated as okay by the Parrot Pulse. The analysis of the show's ranking in the reality genre at the 96.5th percentile in Australia means that it has higher demand than 96.5% of all reality titles in Australia, thus it may be worth considering programs similar to "The Boulet Brothers' Dragula" for acquisition or production.
The data can also be useful in determining the best release strategy for the show. The analysis shows that demand spiked in late March 2024 in Australia, which could be an indicator of a successful marketing campaign around the show. Additionally, knowing which TV shows fans of "The Boulet Brothers' Dragula" also like can help identify a target audience and optimize pre-release marketing.
By examining the top 10 global markets where "The Boulet Brothers' Dragula" is most in-demand, entertainment executives can gauge the show's global appeal. As it outperforms the demand for the average TV show (1x) in each of these markets, it can provide insight into which regions the show would be most suitable for distribution, and if spin-offs or franchises could be successful.
Lastly, the data can show the longevity of "The Boulet Brothers' Dragula" with a good maintenance of audience demand over time, as well as its capacity for growth, its momentum that is rated as outstanding. This can inform decisions for content acquisition, whether it be for catalog content that will increase engagement and retain customers or for new and upcoming titles that will attract new subscribers to the platform.
To summarize, analyzing the demand data of "The Boulet Brothers' Dragula" in March 2024 in Australia can provide entertainment executives with valuable insights that can inform content valuation, acquisition, distribution, and programming decisions. They will have a better understanding of the show's current demand score, appeal, growth trajectory, and international viability. Additionally, executives can use demand data to optimize marketing campaigns, select the best release strategy, and gauge the show's ability to drive subscriptions, mitigate churn, and retain customers.
The Boulet Brothers' Dragula's travelability to Australia in the last 30 days is 17%, which means that the audience demand for The Boulet Brothers' Dragula is 17% of the demand in its country of origin, United States. Click through to another market to discover how well The Boulet Brothers' Dragula travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular OUTtv‘s The Boulet Brothers' Dragula is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for OUTtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Boulet Brothers' Dragula, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for The Boulet Brothers' Dragula in Australia. We provide our partners with comprehensive subscription-video-on-demand analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.