The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make an informed content decision, what can you learn from the demand data analysis of "The Boulet Brothers' Dragula" in Mexico during February 2024? Firstly, we can see that the show has good demand in Mexico, 2.1 times the audience demand of the average show in Mexico over the last 30 days. This is an important factor to consider since strong demand is a key indicator of potential success for a TV show in any market. Additionally, we can assess the level of competition for "The Boulet Brothers' Dragula" in Mexico by looking at its percentile ranking within its genre. In February, "The Boulet Brothers' Dragula" ranked at the 98.3rd percentile in the reality genre. This means that it had higher demand than 98.3% of all reality titles in Mexico. Furthermore, we can see that the show's demand has been increasing within Mexico, with demand spiking in mid-February 2024.
If you are considering acquiring or distributing "The Boulet Brothers' Dragula," it is also important to take into account its travelability and reach. We can see that the show had a travelability rating of "okay," meaning that its appeal is relatively stable in markets outside its home country. In terms of reach, "The Boulet Brothers' Dragula" had a reach rating of "okay," indicating that while it has a dedicated fan base, it may not attract as wide an audience as some other shows.
Another important factor to consider is the show's demographic appeal. We can see that the fans of "The Boulet Brothers' Dragula" in Mexico also enjoy shows like "RuPaul's Drag Race," "The Walking Dead: Daryl Dixon," and "Anne Rice's Mayfair Witches." This information can be used to identify potential audience cross-over when acquiring or distributing content.
Finally, it's also worth considering how "The Boulet Brothers' Dragula" compares to other shows in its genre on a global scale. The show achieved outstanding audience demand of 4.5x in its home country, the United States, and has good demand across other major markets like Germany, Brazil, Canada, the United Kingdom, Australia, the Netherlands, France, and New Zealand. This indicates that the show has a broad international appeal and could be a valuable addition to any platform looking to expand its content offerings.
Using demand data to inform content, acquisition, distribution, and programming decisions can provide valuable insights that help mitigate risk and increase the chances of success. By analyzing the audience demand for specific TV shows, executives can make data-driven decisions about content valuation and determine how much to spend on content, assess the ability of a TV series to drive subscriptions, and make optimal release strategies and pricing decisions. Additionally, demand data can help executives to optimize marketing campaigns before a show's release, identify new opportunity markets for content distribution and explore new franchise or spin-off possibilities of popular shows. Ultimately, by leveraging demand data, executives can make more informed decisions and better connect with their audiences.
The Boulet Brothers' Dragula's travelability to Mexico in the last 30 days is 26%, which means that the audience demand for The Boulet Brothers' Dragula is 26% of the demand in its country of origin, United States. Click through to another market to discover how well The Boulet Brothers' Dragula travels internationally.
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Acquire the best shows from partners such as OUTtv to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Boulet Brothers' Dragula), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as OUTtv by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Boulet Brothers' Dragula, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular OUTtv‘s The Boulet Brothers' Dragula is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for OUTtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Boulet Brothers' Dragula, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for The Boulet Brothers' Dragula in Mexico. We provide our partners with valuable media industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.