The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive looking to make more informed content decisions, audience demand data can be a valuable tool. The recent docuseries, "The Curious Case Of Natalia Grace," provides an excellent example of how demand data can reveal trends and insights. Based on the demand data for the show in Australia from March 2024, we can extract several key observations to guide a TV executive's decision making:
1. Content Valuation - Demand data provides an economic valuation system powered by global content demand and supply. For instance, Parrot Analytics content valuation system can reveal the dollar value contribution of any title, to any platform, in any region, as well as the marginal revenue contribution and how a title drives engagement across the rest of the platform's catalog. Also, it can help assess the value of exclusivity; that is, the value of making the series an exclusive title to a specific platform.
2. Target Acquisition - In the case of Natalia Grace, it's evident that the show has an outstanding audience demand in Australia and is ranking well in the documentary genre, in March. With an increase of 15.3% in audience demand in Australia alone, this show has the potential to expand its audience in other regions as well.
3. Content Distribution - Looking at the global market of "The Curious Case Of Natalia Grace," it is crucial to recognize its worldwide audience demand and travelability for distribution decisions. Also, we can use data around the top 10 global markets where the show is most in-demand to optimize the release strategy. In this case, the United States is the number one market, followed by Australia, Brazil, Sweden, Canada, France, Netherlands, Romania, and Spain.
4. Programming and Engagement - Using demand data, a TV executive can determine the popularity of a show in comparison to other titles, assess how well a show has maintained audience demand over time, and comprehend trends in viewership. For Natalia Grace, the demand spiked in late March 2024 in Australia. Additionally, it's important to understand the show's momentum and longevity. For this series, the pace of growth of demand is outstanding, and the maintenance of demand over time is okay.
5. Content ROI - Based on the demand data of "The Curious Case Of Natalia Grace" from March, TV executives can estimate the ROI a specific title will bring and assess a TV series' ability to drive subscriptions and reduce churn. Also, they can use data to compare the performance of the show on a rolling basis for a more comprehensive understanding and make informed decisions.
In conclusion, analyzing the audience demand data can offer valuable information for entertainment executives working at various levels of the industry for decision making. From content valuation to programming decisions, from distribution to acquisition decisions, demand data can play a significant role in maximizing profits and audience engagement.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. investigation discovery, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Curious Case Of Natalia Grace.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Curious Case Of Natalia Grace from partners like investigation discovery.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Curious Case Of Natalia Grace? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as investigation discovery to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from investigation discovery by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Curious Case Of Natalia Grace. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as investigation discovery to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Curious Case Of Natalia Grace), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as investigation discovery by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Curious Case Of Natalia Grace, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular investigation discovery‘s The Curious Case Of Natalia Grace is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for investigation discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Curious Case Of Natalia Grace, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for The Curious Case Of Natalia Grace in Australia. We provide our partners with essential television analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.