The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, your decisions can be informed and enhanced by utilizing demand data insights, such as those provided by Parrot Analytics. By analyzing the demand data for "The Curious Case Of Natalia Grace," we can see how such data can assist in content valuation, programming, acquisition, and distribution decisions.
One way demand data can be used is to assist in content valuation to determine how much a TV series is worth. By quantifying the global content demand and supply insights of specific titles, including which platforms they are in demand on, TV executives, content distributors, and financial companies can establish content valuations. Parrot Analytics' content valuation system can reveal the dollar-value contribution of any title to any platform in any region. With "The Curious Case Of Natalia Grace," we can see that the series has an excellent audience demand, which can contribute to its content valuation.
Demand data can also guide programming decisions by revealing the tastes and preferences of viewers in different markets. For example, "The Curious Case Of Natalia Grace" is seeing high demand in Turkey, where its demand has increased by 94.2% in January 2024. By using demand data, TV executives could make informed decisions regarding which types of content would appeal to specific markets and adjust their programming accordingly.
Another way demand data can assist TV executives is by providing insights into acquisition decisions. By leveraging demand data, TV networks and production companies can evaluate which TV shows or IP will have the most substantial returns for their investment. They can also ensure that content is acquired at a fair price, as content valuation information based on demand data can be used to help determine the price they are willing to pay for a specific title.
Demand data insights can also assist in distribution decisions. TV network executives and streaming service providers can use demand data to select the right platforms for distribution and ensure that the content is reaching the desired audience. By utilizing demand data, they can acquire or produce content that matches the preferences of their desired viewership and expand their services' subscriber base.
Demand data can also inform promotional and marketing strategies, assisting in reaching the right target audience and driving engagement. TV executives and talent agencies can analyze audience demand and engagement data to select the best actors, directors, and partners for their productions, resulting in more significant returns for their investments.
In summary, demand data can be used in various ways to help entertainment executives make more informed content, programming, acquisition, and distribution decisions. The demand data for "The Curious Case Of Natalia Grace" demonstrates the information that can be gained from analyzing audience demand and engagement data for TV shows. With Parrot Analytics' content valuation system, TV executives can ensure content is valued accurately based on demand data and guide their decision-making processes accordingly.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for investigation discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Curious Case Of Natalia Grace, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for The Curious Case Of Natalia Grace in Turkey. We provide our partners with essential TV industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.