The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding the demand for your content can help ensure that your content decisions are well-informed. Parrot Analytics' content valuation system is powered by global demand data, making it a valuable tool for content valuation and decision-making.
Considering the case of "The Daily Show" in Australia during March 2024, with 12.8 times the audience demand compared to the average show in Australia over the last 30 days, this program is undoubtedly popular. Analyzing the demand trend signals that "The Daily Show" has been growing in popularity over the past 90 days and ultimately peaked in March.
Parrot Analytics also found that fans of "The Daily Show" are likely to enjoy content such as "Rick And Morty", "The Late Show With Stephen Colbert", and "Saturday Night Live." Using this data, content executives can focus on acquiring similar content that could attract the same viewers.
By analyzing the Parrot Pulse across six dimensions, including travelability, longevity, momentum, franchisability, and reach, executives can gain insight into how the show performs across different markets. In the case of "The Daily Show," it was found to outperform the demand for the average TV show in its top 10 markets globally, with the United States being the top market globally.
Moreover, the rolling year data shows a 15.9% increase in the demand index for the show in the last 30 days compared to the last year, which indicates that the show's popularity is increasing. Finally, the show's demand has been outstanding across the globe, making it an excellent candidate for acquisition, and therefore, demand can be a reliable variable for content valuation.
In summary, the analysis of "The Daily Show" indicates how demand data can be used to value content, make informed acquisition decisions, program decisions, and strengthen distribution strategies. Demand data can offer insights regarding audience preference, traveling potential of content globally, and how well any growing or established content performs for a given region. Thus, Parrot Analytics' content valuation system, armed with comprehensive demand data, can be an invaluable tool for TV executives to make fact-based decisions.
The Daily Show's travelability to Australia in the last 30 days is 24%, which means that the audience demand for The Daily Show is 24% of the demand in its country of origin, United States. Click through to another market to discover how well The Daily Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s The Daily Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Daily Show, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for The Daily Show in Australia. We provide our partners with far-reaching television industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.