If you are an entertainment executive looking to make informed content decisions, you need to have an understanding of how your audience is interacting with your content. Parrot Analytics can help you achieve this by utilizing demand data in a number of ways. Let’s examine how demand data can be used by entertainment executives with the example of "The Other Two'"; a popular TV series in Australia.
The first question we can answer using demand data is, "what is the demand for my series and how does it compare to others?" Using the Parrot Analytics content valuation system, it was observed that "The Other Two" has a demand six times higher than the average show in Australia over the last 30 days. "The Other Two" is also among the top 8.6% of all TV shows in terms of demand in Australia. Therefore, entertainment executives can use demand data to compare different titles, assess their value, and potentially identify undervalued content.
Another critical factor for making content decisions is the genre. Using demand data, "The Other Two" was found to rank at the 98.4th percentile in the comedy genre in October, meaning the show is more in-demand than 98.4% of all comedy titles in Australia. This allows entertainment executives to assess trends in specific genres and identify other genre-specific titles that may be performing similarly to their content.
In addition to providing data about specific TV shows, demand data can be used to measure audience engagement over time. In the case of "The Other Two", there is an upward trend in overall audience demand in Australia over the last 30 days, with a 15.5% increase seen during October. Entertainment executives can use this trend information to project future growth. The Parrot Pulse is also effective in tracking six dimensions of a show's global performance, which includes but not limited to audience demand, travelability, franchise potential, momentum among other criteria.
Different TV shows' global performance can also be compared across various markets using demand data. For instance, "The Other Two" is most demanded in the United States and Canada, among other countries. The demand of a TV series in different countries can help entertainment executives determine suitable acquisition, distribution, programming, or content creation strategies.
Finally, the Parrot Analytics' metadata revealed that while "The Other Two" gained more popularity in the last 30 days, its longevity, a measure of how well audience demands are maintained over time, still remains good. Thus, the show's high demand is not expected to fluctuate dramatically in the future, which can influence decisions about potential spin-offs or franchise extensions.
In conclusion, entertainment executives can use demand data to answer a broad range of questions and help make informed decisions when it comes to acquisition, distribution, programming, content creation, and overall content strategy. The data provided by Parrot Analytics' content valuation can assist these executives in identifying new trends, assessing content value, and making more strategic decisions related to each TV series they produce or distribute.
