Demand data is powerful for entertainment executives, and recent audience demand data for the TV show "The Other Two" in Australia during August 2023 showcases this. Let's take a closer look at how executives can use this data to make more informed decisions:
1. Content Valuation: Using demand data, executives can calculate the ROI a specific title will bring for any given platform. For example, "The Other Two" is currently experiencing outstanding demand in Australia with demand that is 9.5 times higher than the average show. By leveraging this demand data, executives can determine if this show is worth acquiring or producing for their platform.
2. Subscriber Retention & Acquisition: By understanding audience demand for a show, content distributors can make informed decisions regarding subscriber retention and acquisition. For example, executives can determine which titles to buy if they want to keep their current audience happy with "The Other Two" being one option due to its high-demand rating in Australia. Additionally, executives could leverage the show's popularity to grow their audience and gain new subscribers.
3. Franchise potential: Demand data can inform executives on how to maximize IP for their shows, through spin-offs or franchises. For instance, executives can examine the level of franchisability for a show like "The Other Two", which has good franchisability potential. This could lead to more strategic decisions about investing in this show's brand and creating potential spin-offs.
4. Programming decisions: Based on audience demand data, content distribution executives are better equipped to make programming decisions. For example, executives can evaluate how "The Other Two" performed globally and which markets are showing high demand for the show. This can inform future marketing and programming decisions, leading to increased revenue and exposure through international partnerships.
To further delve deeper into content valuation using audience demand, looking at "The Other Two" during August, it was discovered that its average demand in Australia was 9.5 times higher than the average show for the last 30 days. By calculating content value using this demand data based on any given platform, these executives can determine the dollar value contribution of "The Other Two" to their platform in Australia. Also, as it ranks at the 99.3 percentile in the comedy genre in Australia, it's clear that it has higher demand than 99.3% of all comedy titles in the country and can be viewed as a strategic asset for programming decisions.
Overall, audience demand data is a powerful tool that allows entertainment executives to make more informed decisions around content valuation, programming decisions, franchise and spin-off potential, and subscriber retention and acquisition, among other things. The strong demand for "The Other Two" in Australia, as well as globally, can aid executives in making smarter decisions around content acquisitions and productions.
