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The Power of Demand Data: Making Informed Content Decisions for TV Executives

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Parrot Analytics Insights - January 2024

If you are an entertainment executive, you can use demand data like the one we have for "The Other Two" to make more informed content and acquisition decisions. The data reveals a lot about audience preferences and what they are looking for in a TV show.

Content Valuation: Using demand data, you can calculate the value of "The Other Two," and determine how much you can spend or receive on this acquisition. Parrot Analytics’ content valuation system is based on demand data.

Market Performance: You can analyze the global performance of your content with detailed insights into the top trending shows in each country. By examining the top 10 global markets where "The Other Two" is most in-demand, you can identify some of the most popular markets and tailor your marketing strategies accordingly.

Franchisability: The demand data for "The Other Two" indicates that the spin-off potential is good, meaning you can explore the possibility of expanding the show's universe through spin-offs.

Travelability: You can evaluate the geographic potential of "The Other Two" using travelability data. This data reveals that the show has good worldwide appeal in various regions, including Australia, the Netherlands, and Germany.

Longevity: The demand data for "The Other Two" indicates that the longevity is good, which means that the audience demand for the show is maintained over time, and it is not a fizzling trend.

Programming Decisions: Audience demand trends can help you determine which genres are resonating with your current audience so that you can focus on producing or acquire content that suits their preferences. "The Other Two" ranks at the 98.5th percentile in the comedy genre, outpacing 98.5% of all comedy titles in Australia.

Acquisition Decisions: Demand data allows you to assess a TV series' ability to drive subscriptions and mitigate churn. Our data reveals that the audience demand for "The Other Two" has been increasing in recent months, highlighting the potential of this show in attracting new subscribers.

Distribution Decisions: You can use demand data to analyze the potential of "The Other Two" in various markets worldwide. The show's outstanding audience demand of 8.8x in the United States indicates the potential to perform well across linear networks or pay TV networks.

In conclusion, demand data provides valuable insights that enable entertainment executives to make better-informed business decisions. The demand data for "The Other Two" highlights the potential of this show in various areas, including audience demand, spin-off potential, and international travelability. With such insights, you can make smarter decisions that help you stay ahead of the competition.

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