Brazil

The Power of Demand Data: Using 'A Fazenda (BR)' as a Case Study for Informed Content Decisions.

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Parrot Analytics Insights - October 2023

As an entertainment executive, making the right content, acquisition, distribution, and programming decisions is key to your company's success. And making those decisions solely based on intuition or speculation could lead to missed opportunities. Here is where demand data comes in.

By looking at the demand data for "A Fazenda (BR)" for the month of October 2023 in Brazil, we can see how this data can help executives make more informed decisions regarding their content. First, demand data helps with content valuation. Demand data can be leveraged to determine the value that a specific title brings to any given platform in any region. In the case of "A Fazenda (BR)", the show has 40.3 times the audience demand of the average show in Brazil over the last 30 days. This high level of demand indicates that the show has significant value and is a strong asset for any platform that acquires it.

Second, demand data enables executives to optimize release strategies and pricing. By looking at the demand data for the show, executives can accurately determine the best release strategy and pricing to use for "A Fazenda (BR)" to maximize its reach and profitability.

Third, demand data gives executives insights into the show's potential for global expansion. In the case of "A Fazenda (BR)", it is clear that the show has high travelability and demand in several international markets, indicating a significant potential for global expansion, either through acquisition or distribution deals.

Fourth, executives can use demand data to determine the best marketing strategy to use for a particular title. For "A Fazenda (BR)", executives can optimize their marketing campaign ahead of its premiere by analyzing the show's demand data, identifying the target markets, and tailoring their marketing efforts accordingly.

Finally, demand data enables executives to make informed programming decisions. In the case of "A Fazenda (BR)", it is clear that the show has maintained its audience demand over time, indicating good longevity, and has been growing in popularity recently. Executives can use this information to make informed programming decisions regarding the show's future.

In conclusion, the demand data for "A Fazenda (BR)" highlights the high value of this title and its strong potential for success in Brazil and international markets. Executives can leverage this data to make informed content, acquisition, distribution, and programming decisions, and to optimize their marketing strategies and pricing for maximum profitability. Demand data is a vital tool for any entertainment executive looking to make strategic decisions and maximize their company's success.

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