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Unlocking the Value of Content: How Demand Data Can Inform Executive Decision Making in the Entertainment Industry

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Parrot Analytics Insights - December 2023

If you're an entertainment executive wondering how to make informed decisions regarding content acquisition, distribution, and programming, look no further than demand data. "A Fazenda (BR)" is a great example of how demand data can inform decision-making and help executives evaluate the true value of a TV show.

Firstly, demand data can measure the value of a TV series compared to the typical shows in that market. In the last 30 days, "A Fazenda (BR)" has 31.1 times the audience demand of the average show in Brazil. Such high demand is valuable information for executives looking to evaluate the show and determine its monetary worth.

Executive teams can further use demand data to determine how well a show performs over time. "A Fazenda (BR)" maintained outstanding longevity not only in Brazil but globally, meaning its audience demand has remained high despite its lengthy run for over a decade. Additionally, executives can assess the show's momentum, measuring the growth rate of its demand. For "A Fazenda (BR)", this has been outstanding compared to the average TV show.

Demand data can also reveal the show's reach, showing how much of the audience expresses demand for it. In the case of "A Fazenda (BR)", the number of people expressing demand for it is good. Furthermore, by analyzing the top 10 global markets where "A Fazenda (BR)" is in-demand, executives can identify potential markets for their programming. For instance, Brazil offers the highest global market demand for "A Fazenda (BR)", closely followed by Portugal and the United States.

Demand data reveals how the show's audience demand varies across different time frames. For instance, the demand for "A Fazenda (BR)" spiked in late December 2023 for Brazil, which is valuable information for executives responsible for crafting a release strategy and deciding when to air a show for optimized impact.

The demand for "A Fazenda (BR)" has experienced an increase in recent months compared to its average demand over the last year, indicating its popularity growth. This growth rate can provide executives funding for the show with valuable insight into their return on investment.

Finally, understanding how viewers engage with different TV shows by examining the demand data can inform marketing decisions, casting choices including The best talent, and optimisation of upcoming series.

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