As an entertainment executive, it is imperative to make informed content, acquisition, distribution, and programming decisions based on reliable data. Parrot Analytics' demand data provides insights to answer several questions that executives may have in decision-making processes. Let's take a look at how demand data for "A Fazenda (BR)" can help executives to make more informed decisions:
Content valuation is an essential aspect of decision-making for television executives. Parrot Analytics' demand data can assist executives to value content accurately. Demand in relation to "A Fazenda (BR)" is outstanding, with 19.6 times the audience demand of the average show in Brazil over the last 30 days. It means that the show has a good value to any platform seeking to acquire the content. Besides, executives can use demand data to calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
To expand globally, "A Fazenda (BR)" travelability score indicates that there is an opportunity to market the show outside Brazil. Comparing the performance of the show on a 1-year rolling basis versus the last 30 days reveals that although the show has decreased in popularity over the past year, its peak demand has increased by 47.0% in the past month. This information suggests that international OTT platforms looking to expand into Brazil can acquire "A Fazenda (BR)".
Demand data can help executives determine the best release strategy for content. For instance, the demand spike in the last week of January for "A Fazenda (BR)" shows that the last week of January can be the right time for a strategic premiere, given the increased audience demand. Furthermore, demand can uncover under-monetized titles that require new opportunity markets for content distribution, and executives can invest in the show to achieve higher profits.
When deciding on which titles to acquire, executives can leverage demand data to direct their investments. For instance, "A Fazenda (BR)" has higher demand than 100.0% of all reality titles in Brazil; therefore, executives can consider investing in reality TV series that have the potential to match or exceed "A Fazenda (BR)" ratings.
Lastly, interest in a show can inform Pre-release marketing decisions. Entertainment executives can use demand data to optimize their marketing campaigns ahead of a program launch. In the case of "A Fazenda (BR)," a demand spike in January can inform executives to run marketing campaigns to promote new episodes in late January.
In conclusion, "A Fazenda (BR)" is in-demand, and Parrot Analytics' demand data indicates that it has excellent value for any platform seeking to monetize the content. Executives can use demand data to make informed decisions on content valuation, global expansion, release strategies, acquisitions, and marketing campaigns. With reliable data, entertainment executives will have a better chance of success in the highly competitive and dynamic entertainment industry.
