The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed decisions regarding content acquisition, distribution and programming. Parrot Analytics content valuation system uses demand data to help you assess the dollar value contribution of a particular title to any platform in any region. Let's take the case of "Bocchi The Rock!", a TV series from Japan.
The demand for "Bocchi The Rock!" in Brazil is four times more than the average show over the last 30 days. This demand indicates that this show has a good audience base in Brazil compared to other TV shows. The demand for this show has decreased slightly when compared to its demand over the previous 90 days. However, being in the 97.1th percentile in Brazil's comedy genre signifies that the show is still incredibly popular.
The Parrot Pulse for "Bocchi The Rock!" measures its global performance across six dimensions, including travelability, momentum, longevity, franchisability, and reach. By analyzing these dimensions, you can gain a better understanding of how valuable this show is to your platform:
- Travelability: The travelability of "Bocchi The Rock!" is good. This means that there is an opportunity to expand the show's global audience beyond its country of origin.
- Momentum: The momentum of the show is outstanding, indicating that the show's popularity is rapidly growing in Brazil.
- Longevity: The longevity of the show, which measures the stability of its audience demand over time, is good. This means that the show's popularity is sustained over a long period of time, and is not just a fleeting trend.
- Franchisability: The franchisability of "Bocchi The Rock!" is also good. This suggests that there is potential for new spin-offs or franchises that could attract an even larger audience.
- Reach: The show's reach is good, indicating that it is resonating with a wide audience, which can account for the show's popularity.
In addition, the demand for "Bocchi The Rock!" is good in several other markets worldwide, including China, South Korea, Mexico, Romania, Sweden, and Jordan. This information can be used to determine the show's performance and value in these countries.
Demand data can also help you understand what type of content resonates well with the audience and thus, help you make more informed decisions about content acquisition, distribution and programming. For instance, in the case of "Bocchi The Rock!", knowing that fans of the show are also interested in other titles like "The Apothecary Diaries", "Jujutsu Kaisen", and "Mob Psycho 100", among others, can help you decide on similar titles to consider acquiring for distribution on your platform.
Using demand data, you can also get a sense of the content's potential for future investment. Several questions can be answered, such as, how well has it held up over time since premiering, what catalog content should be acquired to increase engagement and retain customers, and which content can rely on its sustained demand and therefore require less marketing spend.
In summary, the demand data for "Bocchi The Rock!" in Brazil and globally can reveal insights into the potential value of the show for your content acquisition and programming decisions. It gives an inside scoop into the performance of a particular title and can help you map the current market trend of a genre or even upcoming trends. By leveraging demand data, you can take advantage of its accuracy and make informed decisions that resonate well with your audience.
Bocchi The Rock! (ぼっち・ざ・ろっく!)'s travelability to Brazil in the last 30 days is 24%, which means that the audience demand for Bocchi The Rock! (ぼっち・ざ・ろっく!) is 24% of the demand in its country of origin, Japan. Click through to another market to discover how well Bocchi The Rock! (ぼっち・ざ・ろっく!) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Bocchi The Rock! (ぼっち・ざ・ろっく!) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bocchi The Rock! (ぼっち・ざ・ろっく!), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Bocchi The Rock! (ぼっち・ざ・ろっく!) in Brazil. We provide our partners with essential television series workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.