The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make well-informed content decisions. One way to do this is by leveraging demand data. The case of "Celebridade" provides a great example. By analyzing audience demand for this show in Brazil over the last 30 days, we can draw valuable insights.
Firstly, it is important to note that "Celebridade" has good audience demand, with 2.4 times the audience demand of the average show in Brazil over the last 30 days. This means that the show is performing well with only 8.6% of TV shows having this level of demand. However, despite its good demand, it is worth noting that demand for "Celebridade" has been decreasing recently.
Moreover, the show has also increased in rank by 30 spots during February in Brazil, highlighting its overall performance. Additionally, the show is highly demanded, ranking at the 96.7th percentile in the romance genre in February, meaning it has higher demand than 96.7% of all romance titles in Brazil.
By examining the top 10 global markets where "Celebridade" is most in-demand over the last 30 days, we learn that the show outperforms the demand of the average TV show in each of these markets. Brazil is the show's number one market globally, achieving good audience demand, followed by Portugal, where demand is okay. For entertainment executives, understanding which markets are driving demand can inform acquisition and distribution decisions.
Further analysis of the Parrot Pulse for "Celebridade" provides insightful data across six dimensions on the global performance of the show. Although worldwide audience demand is okay, it is worth noting that its travelability is poor, which quantifies a show's international demand relative to its home market, and its momentum, which measures the pace of growth, is likewise poor. However, its longevity, which measures how well audience demand is maintained over time, is okay.
Finally, if using demand data to inform content valuation, a show like "Celebridade" can be assessed based on its ability to drive engagement, subscriptions, and mitigate churn. Demand data can be used to compare this show against other titles available in the market, and by understanding the show's momentum and longevity, executives can make informed decisions on future content investments.
In summary, by analyzing demand data for a show like "Celebridade," entertainment executives can use the insights to make more informed content, acquisition, distribution, and programming decisions. Demand data powers Parrot Analytics' content valuation system, enabling executives to quantify the platform-specific marginal revenue contribution and assess a TV series' ability to drive subscriptions and mitigate churn.
This is Celebridade's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Celebridade travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Globo‘s Celebridade is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Celebridade, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for Celebridade in Brazil. We provide our partners with valuable television series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.