The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can help you make more informed content decisions and distribution choices. Using the example of "Helix" for the month of December 2023 in Brazil, we will demonstrate how demand data can be used to make effective programming and acquisition decisions.
One significant use of demand data is to quantify content valuation. It enables executives to assess the value of exclusivity, and answer several critical questions like: How much is my content worth to another streaming platform, how much is my series worth, and what is the baseline value of a title? For example, "Helix" has been found to have 2.0 times the audience demand of the average show in Brazil over the last 30 days. This means demand for the show is good and only 8.6% of all TV shows have this level of demand, indicating that the value of "Helix" as a title is high if it is made exclusive.
Demand data can be used to inform scalable concept testing and supply-demand decisions. TV executives can use the data to address questions like: What type(s) of content exhibit the opportunity to acquire or produce? This data can provide valuable insights on audience preferences, informing the production and acquisition process. For "Helix", we can observe its genre in which it ranks at the 93.9th percentile in the drama genre in Brazil, and that the show's fans also like "The Simpsons", "Riverdale", and "The Mandalorian." The information can help TV executives in programming and in selecting content that will be liked by the audience.
By analyzing the top 10 global markets, demand data provides valuable insights on the show's travelability, reach, and momentum. The reach of a show is measured by the number of people who express demand for a show, and the geographical location of its audience. TV executives can use this data to make informed decisions on the expansion of the show into new markets. For "Helix," its number one global market is the Netherlands, which recorded good audience demand of 2.4x. The show achieved good audience demand in Spain also. This data provides an understanding of which regions to prioritize distribution efforts.
Demand data also helps optimize the release strategy and pricing decisions of content. Based on the information we have for "Helix", we see that demand spiked in late December 2023 in Brazil. This can lead TV executives to think about the optimal release time and pricing strategy that can achieve maximum consumer satisfaction while keeping costs low.
Furthermore, demand data can help address viewer retention. For instance, it enables TV executives to identify the titles to buy if they want to keep their current audience happy. The data can be used to evaluate the performance of specific shows compared to others and how successful they are in retaining current subscribers. For "Helix", we see a decrease in audience demand by 3.6% during December, indicating that the show may need more promotion or marketing efforts to retain its existing audience.
In summary, demand data helps TV executives make informed strategic content decisions. From content valuation to supply-demand decisions, travelability, and retention strategies, demand data provides useful insights that enable TV executives to make more precise and informed content and programming decisions.
Helix's travelability to Brazil in the last 30 days is 117%, which means that the audience demand for Helix is 117% of the demand in its country of origin, United States. Click through to another market to discover how well Helix travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Helix is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Helix also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Helix, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Helix in Brazil. We provide our partners with deep TV workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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