The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working at a TV production company, you can use demand data to make more informed content and programming decisions. Let's take "Joseph From Egypt (José Do Egito)" as an example. Over the last 30 days, the show has had 13.4 times the audience demand of the average show in Brazil. This is a clear sign of outstanding popularity and a strong indicator of a potential valuable content asset.
If you are an executive at an SVOD platform or an OTT platform, the show's high-demand data could help you make a more informed acquisition decision or assess the show's value for your platform. You can apply Parrot Analytics' content valuation system to determine the precise dollar value of "Joseph From Egypt (José Do Egito)" content to your platform in Brazil, which will help you make a data-driven acquisition decision that aligns with your platform's strategic goals.
If you are a content distributor, "Joseph From Egypt (José Do Egito)" could represent a valuable asset in Brazil or other Spanish-speaking markets where the show is in-demand. You can use demand data to value the show and determine whether it is a right fit for your distribution strategy.
Demand data can also help you optimize your release strategy and pricing strategy for "Joseph From Egypt (José Do Egito)," ensuring that it reaches its full potential. You can also use the demand data to assess the show's ability to drive subscriptions and mitigate churn, which could help you make programming decisions or prioritize marketing spend.
Lastly, if you are an entertainment talent agency, the strong demand for "Joseph From Egypt (José Do Egito)" provides an opportunity to showcase, develop, and monetize talent involved in the show. You can use the demand data to explore potential marketing campaigns, brand partnerships and co-venture opportunities that will expand the show's reach, and the talent's influence beyond the show.
This is Joseph From Egypt (José Do Egito)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Joseph From Egypt (José Do Egito) travels internationally.
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Acquire the best shows from partners such as Record TV to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Joseph From Egypt (José Do Egito)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Record TV‘s Joseph From Egypt (José Do Egito) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Record TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Joseph From Egypt (José Do Egito), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for Joseph From Egypt (José Do Egito) in Brazil. We provide our partners with extensive television series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.