The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, understanding the demand data provided by Parrot Analytics can inform your content, acquisition, distribution, and programming decisions. The case of "La Rosa De Guadalupe" in Brazil shows us how the Parrot Analytics demand data can help you make informed decisions.
Firstly, demand data can be used for content valuation to determine the worth of the show to any platform in any region. You can learn the demand contribution of any title and estimate ROI, as well as the ability of a show to drive subscriptions and reduce churn. For instance, "La Rosa De Guadalupe" has 6.2 times the audience demand of an average show in Brazil over the last 30 days, indicating good demand. You can also use demand data to study content valuation in global markets. Demand enables valuing IP globally, knowing what content is most popular in your market or on a global scale.
Secondly, demand data can inform acquisition decisions. Knowing the type of content in demand can help you identify acquisition opportunities. Also, understanding the platform-specific marginal revenue contribution and how a particular title drives engagement across the rest of the catalog can help quantify acquisition costs.
Thirdly, demand data can help you understand your audience more effectively. With demand data-powered affinity analysis and quantified taste clusters, you can learn your current audience preferences, the talent, or brands attracting your audience, and the TV shows that can help retain or acquire more subscribers.
Fourthly, demand data can inform program scheduling decisions. Optimal release strategies and emerging market trends can be identified by analyzing how the demand of content evolves over time. It also helps to understand the level of demand of a show in comparison to similar titles in a specific genre.
Finally, demand data can inform content distribution. You can use demand data to determine which titles in your catalog can potentially attract a wider audience, and the most popular genre in specific markets – which helps understand the whitespace in your market.
The case of "La Rosa De Guadalupe" in Brazil provides insight into the show's global performance across several dimensions. Through Parrot Pulse, which measures a show's performance across six benchmarks, "La Rosa De Guadalupe" is ranked outstanding in audience demand, longevity, momentum, franchisability, and reach. Its peak global rank and recent growth in demand validate the need to invest in it for healthy returns.
In conclusion, demand data coupled with the right tools from Parrot Analytics can help you make informed content, acquisition, distribution, and programming decisions. Knowing the market trends, audience preferences, and content valuation can provide a competitive advantage for your service in a constantly evolving entertainment industry.
La Rosa De Guadalupe's travelability to Brazil in the last 30 days is 35%, which means that the audience demand for La Rosa De Guadalupe is 35% of the demand in its country of origin, Mexico. Click through to another market to discover how well La Rosa De Guadalupe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s La Rosa De Guadalupe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Rosa De Guadalupe, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for La Rosa De Guadalupe in Brazil. We provide our partners with comprehensive SVOD analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.